Pär-Jörgen Pärson – författare

This book really resonates with me and not merely because the authors use rock artists I worked with closely in the past such as Kiss, Led Zeppelin and Nirvana to illustrate the management theories which have long guided the careers of rock stars but which have often eluded corporate managers. They fearlessly puncture the bubbles of predictable, mediocre but "safe" theories that preclude breakthrough success in business and they do it with humor and passion. To borrow a turn of phrase from their instantly classic text, I am a big motherfucking fan of "Heavy Metal Management. Danny Goldberg, President of GoldVE Entertainment and author of "Bumping Into Geniuses." Do you see your employees as our most valuable asset? Are you keen on having satisfied clients? Do you want to be a good leader, an inspiring business person and take your project to another level? Or are you perhaps ready to go from Good to Great? Sorry! But if thats what you really want, then this book is sadly not for you. We wrote Heavy Metal Management for Great Leaders, ready for World Domination. And beyond! Heavy metal has existed as an art form for almost fifty years now. During this period, the best and brightest havedespite cutthroat competition and extremely low barriers to entrycreated global brands from four chord progressions. Astonishingly, most businessmen havent even begun to learn from these great Heroes of Metal. Heavy Metal Management gets you started on the Highway to the hell where customers are raving, motherf*****g fans, where your management team are the baddest guys on the block and yourself the Total Frontman. Grab the chance and buy this book or burn in the eternal fire!