Patricia Strach - Böcker

As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "breast" in their stories and early breast cancer organizations steered clear of it in their names. But activists with business backgrounds began to partner with corporations for sponsored runs and cause-marketing products, from which a portion of the proceeds would benefit breast cancer research. Branding breast cancer as "pink"--hopeful, positive, uncontroversial--on the products Americans see every day, these activists and corporations generated a pervasive understanding of breast cancer that is widely shared by the public and embraced by policymakers. Clearly, they have been successful: today, more Americans know that the pink ribbon is the symbol of breast cancer than know the name of the vice president. Hiding Politics in Plain Sight examines the costs of employing market mechanisms--especially cause marketing--as a strategy for change. Patricia Strach suggests that market mechanisms do more than raise awareness of issues or money to support charities: they also affect politics. She shows that market mechanisms, like corporate-sponsored walks or cause-marketing, shift issue definition away from the contentious processes in the political sphere to the market, where advertising campaigns portray complex issues along a single dimension with a simple solution: breast cancer research will find a cure and Americans can participate easily by purchasing specially-marked products. This market competition privileges even more specialized actors with connections to business. As well, cooperative market activism fundamentally alters the public sphere by importing processes, values, and biases of market-based action into politics. Market activism does not just bring social concerns into market transactions, it also brings market biases into public policymaking, which is inherently undemocratic. As a result, industry and key activists work cooperatively rather than contentiously, and they define issues as consensual rather than controversial, essentially hiding politics in plain sight.

As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "breast" in their stories and early breast cancer organizations steered clear of it in their names. But activists with business backgrounds began to partner with corporations for sponsored runs and cause-marketing products, from which a portion of the proceeds would benefit breast cancer research. Branding breast cancer as "pink"--hopeful, positive, uncontroversial--on the products Americans see every day, these activists and corporations generated a pervasive understanding of breast cancer that is widely shared by the public and embraced by policymakers. Clearly, they have been successful: today, more Americans know that the pink ribbon is the symbol of breast cancer than know the name of the vice president. Hiding Politics in Plain Sight examines the costs of employing market mechanisms--especially cause marketing--as a strategy for change. Patricia Strach suggests that market mechanisms do more than raise awareness of issues or money to support charities: they also affect politics. She shows that market mechanisms, like corporate-sponsored walks or cause-marketing, shift issue definition away from the contentious processes in the political sphere to the market, where advertising campaigns portray complex issues along a single dimension with a simple solution: breast cancer research will find a cure and Americans can participate easily by purchasing specially-marked products. This market competition privileges even more specialized actors with connections to business. As well, cooperative market activism fundamentally alters the public sphere by importing processes, values, and biases of market-based action into politics. Market activism does not just bring social concerns into market transactions, it also brings market biases into public policymaking, which is inherently undemocratic. As a result, industry and key activists work cooperatively rather than contentiously, and they define issues as consensual rather than controversial, essentially hiding politics in plain sight.

Even a casual observer of American politics might notice the importance of family in political rhetoric like the Republicans' "family values" and the Democrats' "working families," but we know surprisingly little about the role of family in American politics. We typically think of family as "private" and out of the public realm of politics or we associate family and public policy with so-called family policies, such as welfare or family leave. The goal of this book is to clarify the relationship between seemingly private family life and federal public policies. It asks two important questions: How do policymakers employ the concept of family in the policy process? And, what are the consequences of employing this concept broadly in public policy? All in the Family is the first empirical study of family in the American policy process. It shows that, far from being "private" or only a part of "family policy," family is an important part of American policymaking even in seemingly "non-family" policies like immigration, tax, and agriculture. Policymakers rely on family to determine eligibility, distribute goods, and provide justification for their positions across a wide range of policies. Ultimately, this book shows that seemingly private life makes American public policy possible, and it suggests that the ability of policymakers to accomplish their goals is intimately tied to the strength and organization of American families. Yet, it also demonstrates that relying on a dynamic institution like family can have unintended consequences, potentially destabilizing policies over time.

Even a casual observer of American politics might notice the importance of family in political rhetoric like the Republicans' "family values" and the Democrats' "working families," but we know surprisingly little about the role of family in American politics. We typically think of family as "private" and out of the public realm of politics or we associate family and public policy with so-called family policies, such as welfare or family leave. The goal of this book is to clarify the relationship between seemingly private family life and federal public policies. It asks two important questions: How do policymakers employ the concept of family in the policy process? And, what are the consequences of employing this concept broadly in public policy? All in the Family is the first empirical study of family in the American policy process. It shows that, far from being "private" or only a part of "family policy," family is an important part of American policymaking even in seemingly "non-family" policies like immigration, tax, and agriculture. Policymakers rely on family to determine eligibility, distribute goods, and provide justification for their positions across a wide range of policies. Ultimately, this book shows that seemingly private life makes American public policy possible, and it suggests that the ability of policymakers to accomplish their goals is intimately tied to the strength and organization of American families. Yet, it also demonstrates that relying on a dynamic institution like family can have unintended consequences, potentially destabilizing policies over time.