Patrick Nally – författare
Visar alla böcker från författaren Patrick Nally. Handla med fri frakt och snabb leverans.
4 produkter
Game Changer
How Sport Became a Global Empire
E-bok, 2026
99 kr
Lägg i varukorg
Who invented modern sports marketing?Before Patrick Nally, sport had no money. The IOC was nearly bankrupt. FIFA had no sponsors. Nobody even knew what sponsorship was.Through his agency West Nally, founded with legendary BBC broadcaster Peter West, Nally conceived, negotiated, and sold the first …