Patrick Tinney – författare

Unlocking Yes - Sales Negotiation Lessons & Strategy specifically addresses the negotiation needs of sales professionals.  Using real life examples, learn how to engage professional buyers who are well-schooled in procurement and negotiation practices and bring relationship-based selling to profitable closure.  Owning Unlocking Yes gives readers access to sales negotiation success stories and is truthful in the hard lessons learned when things went wrong.  Familiarize yourself with 12 Negotiation Strategies sophisticated buyers use  along with tips to navigate these bargaining strategies.  Unlocking Yes is current, relevant and adds value to sales organizations or individuals making large purchasing decisions because it is philosophically results based.

Sales Prospecting is sustenance for any business, where growth is required and account turnover is nothing more than a fact of life. Sales Prospecting is the precursor to consultative selling and sales negotiation. These three sales disciplines are permanently bolted together and reliant on each other. No company owns a piece of business in our 24/7, global world of unrelenting competition.

By reading this book, you are seeking constructive methods to dig new money out of the ground and guide this new found cash to profitable closure. In “Perpetual Hunger: Sales Prospecting Lessons & Strategy”, you will find a series of real-life lessons, business vignettes, tactics, and strategies to help you make consistently prospect at a superior level. I like to call this “chasing smart money”.

I have specifically written Perpetual Hunger to address the prospecting needs and account churn needs of sales professionals, entrepreneurs and start-ups. Our mission is to provide you with strong examples of how to engage professional buyers who are well-schooled in procurement processes. Processes that are systematic and culturally designed to unbundle seller costs. Perpetual Hunger will enable sales professionals and entrepreneurs to bring their best sales game to any buyer’s boardroom table. 

Sales negotiation is eternally and constructively tied to consultative selling. So, we must always be very mindful of the power and strength of long-term, trusted, businesses relationships. Armor-piercing questions in their various forms must not be seen as anything other than a positive risk tool used to clarify our bargaining position and that of our negotiation partner.

Our personal brand and bargaining table image is nothing more than our personal set of perfectly repeatable promises at work. How we frame negotiations. How we prepare negotiations. How we conduct and manage stratagems.

After reading Unlocking Yes you will understand, sales negotiation is a craft comprised of philosophy, theory, and art. Sales negotiation on the ground and at the bargaining table is a game of elasticity. It is a plethora of plans and back-up plans (BATNA)* that lead you into a profitable bargaining continuum.

Preparation cannot be understated. To be a truly great sales negotiator, you must be able to digest all known facts about any negotiation well enough to un-script in the heat of a bargaining exchange to elevate your cause and claim greater value. Your knowledge of strategy and your ability to shift strategy in the blink of an eye makes you a force to be reckoned with.

Remember, the world of sales negotiation is a fluid environment. You must continue to add new tools to your negotiation repertoire. Read, practice, and implement bravely.

Be creative. Offer great value. Make friends. Be true to yourself.

*Best Alternative to a Negotiated Agreement