Patrizia Cherubino – författare
Visar alla böcker från författaren Patrizia Cherubino. Handla med fri frakt och snabb leverans.
3 produkter
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Av Giovanni Vecchiato, Patrizia Cherubino m. fl.
Inbunden, 2013
1128 kr
Lägg i varukorg
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research …
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Av Fabio Babiloni, Arianna Trettel m. fl.
E-bok, 2013
1502 kr
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In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research …
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Av Giovanni Vecchiato, Patrizia Cherubino m. fl.
Häftad, 2015
1128 kr
Lägg i varukorg
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research …
