Paul Beynon-Davies – författare
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This textbook offers an essential introduction to design orientation in business, which impacts the way management is undertaken world-wide. Design orientation, as it applies to business, is the process through which a designer analyses business as a system, identifies motivation for changing the system, and designs improvement for the organisation, as well as ways of implementing this improvement. It involves strategic and innovative thinking, communication with key stakeholders, and change management.
This book provides coverage of critical tools for design which enable business professionals to analyse existing ways of organizing and to design new ways of organizing. The reader will learn how to develop a digital business model to organize private, public or voluntary work. In doing so, the reader will learn to critically evaluate the notion of digital innovation and understand the proper place of ICT within organization.
The reader will learn how to:
critically evaluate the relevance of digital innovation to domains of organisationdevelop digital business models to organize private, public or voluntary workconstruct business strategy and relate it to business models, motivation models, innovation management and change management
Written by an expert in the field, this book is designed for both students and professionals. Each chapter contains an introduction, a section of key reading, and a summary, while a number of cases based on real-life examples are worked through as examples in the text, demonstrating the real-life application of the design theory discussed.
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This textbook provides solid guidance on how to produce information models in practice. Information modeling has become increasingly relevant as an approach for understanding the active role that data plays within business and management and promoting the planning of business activities. The text promotes a practical approach to information modelling based around the analysis of communicative practice within delimited domains of organization.
The book chapters are designed to be read in sequence. The early chapters build an account of information modelling from the bedrock of a theory of information situations. Later chapters discuss a number of practical issues concerned with the application of this business analysis and design technique. The conclusion demonstrates a larger context for the application and importance of information modelling. Numerous in-text examples of the concepts of information modelling and their application are included throughout the text. A separate chapter is devoted to a range of exercises which the reader can use to test understanding and application of the technique. An appendix with solutions is also provided to support learning.
Overall, this textbook provides a step-by-step introduction to information modelling for use in undergraduate and postgraduate modules in information systems, computer science and even digitally focused modules within business and management. No prerequisite knowledge is assumed on the part of the reader. Students and practitioners are tutored in the development of information modelling from first principles. The book covers all the core principles of both entity-relationship diagramming and class diagramming – the two major approaches to information modelling.
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