Paul Blakey – författare

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7 produkter

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7 produkter

Sport Marketing
AvPaul Blakey
Häftad, Engelska, 2011
1 374 kr
Skickas inom 3-6 vardagar
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.

The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Sport Marketing
AvPaul Blakey
E-bok
Engelska, 2011
521 kr
Läs direkt efter köp
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.

The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Digital Sport Marketing
Concepts, Cases and Conversations
AvAlan Seymour,Paul Blakey
Inbunden, Engelska, 2020
3 068 kr
Skickas inom 10-15 vardagar
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Digital Sport Marketing
Concepts, Cases and Conversations
AvAlan Seymour,Paul Blakey
Häftad, Engelska, 2020
707 kr
Skickas inom 10-15 vardagar
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Digital Sport Marketing
Concepts, Cases and Conversations
AvPaul Blakey,Alan Seymour
E-bok
Engelska, 2020
829 kr
Läs direkt efter köp
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.
The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world.
Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Digital Sport Marketing
Concepts, Cases and Conversations
AvPaul Blakey,Alan Seymour
E-bok
PDF, Engelska, 2020
831 kr
Läs direkt efter köp
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.
The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world.
Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Muscle Book
AvPaul Blakey
Häftad, Engelska, 2007
127 kr
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Paul Blakey – författare

Sport Marketing

Sport Marketing

Digital Sport Marketing

Digital Sport Marketing

Digital Sport Marketing

Digital Sport Marketing

Muscle Book

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