Paul Dickinson – författare

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson who has worked to define some of the biggest brands in the world, shows how an eye for detail and design can help to re-energise any company or organisation.In this book, you'll find out how simple brand identifiers like colour and 'feel' can make powerful statements about your company, no matter what its size. Paul Dickinson shows how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Fascinating case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans will enable you to do the same.

Praise for the previous edition:

′This is a text that should accompany every student teacher of English and find its way on to the shelf of all practising teachers. This book excited me. It is written in a style that makes you want to try out activities and take up challenges. This book will encourage the student teacher to embrace the subject of English along with its associated values and debates′ - ESCalate

`If I was training to teach English today, this is the book I would want - an extraordinarily professional handbook of good practice ′ - Geoff Barton, Times Educational Supplement, Teacher Magazine

This essential companion for aspiring secondary English teachers has been extensively reworked to help students meet the very latest professional and academic standards, while also equipping them with the knowledge and skills they will need for the beginning of their teaching career.

Focusing on the essentials needed to be a successful English teacher, the authors combine subject knowledge with ideas, examples and approaches for creating an effective, vibrant learning environment, and real examples of lesson plans and schemes of work. Each chapter clearly links practice to theoretical and critical perspectives on teaching, making this an ideal text for students working towards M-level credits or a Masters in Teaching and Learning.

There are also brand new chapters which explore in greater depth specific areas of contention and challenging issues, including:

- Diversities, including global perspectives on teaching English

- The application and implications of using ICT

- Multi-agency provision in personalising learning

- Research methodologies

- Transition from the training year and the first year as a teacher

The latest requirements for Qualified Teacher Status are clearly signposted throughout, and activities at the end of each chapter help to reinforce knowledge and encourage reflection. Written by a team of highly respected authors, this new edition should be on every secondary English student′s bookshelf.

Calling all Visual Basic .NET programmers and web developers! This highly anticipated book provides thorough instruction for using ADO.NET, supported with numerous relevant code examples and extensive technical information. So whether you're developing web applications using ASP.NET, Windows Forms applications, or XML Web Services, you'll become adept at maximizing .NET's data access technology.Topics include: ADO.NET data architecture; data readers, adapters, and DataSets; safer development with XML Schemas; data relationships; and ADO.NETs built-in support and performance optimization. With such valuable content, you'll come to master a solution-oriented approach to ADO.NET.

Praise for the previous edition:

'This is a text that should accompany every student teacher of English and find its way on to the shelf of all practising teachers. This book excited me. It is written in a style that makes you want to try out activities and take up challenges. This book will encourage the student teacher to embrace the subject of English along with its associated values and debates' - ESCalate

`If I was training to teach English today, this is the book I would want - an extraordinarily professional handbook of good practice ' - Geoff Barton, Times Educational Supplement, Teacher Magazine

This essential companion for aspiring secondary English teachers has been extensively reworked to help students meet the very latest professional and academic standards, while also equipping them with the knowledge and skills they will need for the beginning of their teaching career.

Focusing on the essentials needed to be a successful English teacher, the authors combine subject knowledge with ideas, examples and approaches for creating an effective, vibrant learning environment, and real examples of lesson plans and schemes of work. Each chapter clearly links practice to theoretical and critical perspectives on teaching, making this an ideal text for students working towards M-level credits or a Masters in Teaching and Learning.

There are also brand new chapters which explore in greater depth specific areas of contention and challenging issues, including:

- Diversities, including global perspectives on teaching English

- The application and implications of using ICT

- Multi-agency provision in personalising learning

- Research methodologies

- Transition from the training year and the first year as a teacher

The latest requirements for Qualified Teacher Status are clearly signposted throughout, and activities at the end of each chapter help to reinforce knowledge and encourage reflection. Written by a team of highly respected authors, this new edition should be on every secondary English student's bookshelf.