Paul Feldwick – författare
Visar alla böcker från författaren Paul Feldwick. Handla med fri frakt och snabb leverans.
3 produkter
Why Does The Pedlar Sing?
What Creativity Really Means in Advertising
Häftad, 2021
253 kr
Lägg i varukorg
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are …
Anatomy of Humbug
How to Think Differently About Advertising
Inbunden, 2015
203 kr
Lägg i varukorg
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all …
Anatomy of Humbug
How to Think Differently About Advertising
E-bok, 2015
101 kr
Lägg i varukorg
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view, all …
