Paul Gillaerts – författare
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4 produkter
Language Factor in International Business
New Perspectives on Research, Teaching and Practice
Av Sylvain Dieltjens, Paul Gillaerts m. fl.
Häftad, 2012
1358 kr
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This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and …
Researching Discourse in Business Genres
Cases and Corpora
Av Sylvain Dieltjens, Paul Gillaerts m. fl.
Häftad, 2012
809 kr
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The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author’s position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse …
Map and the Landscape
Norms and Practices in Genre
Av Paul Gillaerts, Philip Shaw
Häftad, 2006
1146 kr
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This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace …
Genre Variation in Business Letters
Av Paul Gillaerts, Maurizio Gotti
Häftad, 2008
1434 kr
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The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple …