Paul McNeil – författare

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process.With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.

The ultimate typographic experiment – 7,762,392 typefaces from one of the world’s foremost typography studios. System Process Form is a detailed survey of MuirMcNeil's Two type system, an extensive collection of geometric alphabets in which every stroke, shape, letterform and word is designed to correspond and collaborate in close harmony. The methodologies demonstrated transcend the short-term limitations of single solutions to single problems, revealing the ways in which system, process and form constitute the bedrock of a successful design practice. Using a combination of algorithm, chance and deliberation, a core database of 23 type systems and 198 individual fonts is interpolated to generate millions of hybrid forms in which every dot, line, space and letter is designed to correspond and collaborate in close harmony. The showcased examples, selected for their distinctively abstract and striking qualities, are printed in three vibrant neon inks and metallic black. The result, far more than a mere catalogue of typefaces, demonstrates the power of excavating design problems at their deepest roots, allowing abundant and diverse outcomes to proliferate spontaneously.

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process.With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the ''Key Concept'' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process.With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the ''Key Concept'' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.