Paul Raspin – författare
554 kr
Läs direkt efter köp
Beverley Dipper, Market Insight Manager, Microsoft UK Ltd
"I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again."
Mark Irvine, Strategy Manager, De Beers Diamond Trading Company
"A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution"
Dag Larsson Global Brand Insight Director, AstraZeneca
Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage?
Creating Market Insight:
Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firmsCreating Market Insight is written for managers who need to need to create value in the real world.
554 kr
Läs direkt efter köp
Beverley Dipper, Market Insight Manager, Microsoft UK Ltd
"I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again."
Mark Irvine, Strategy Manager, De Beers Diamond Trading Company
"A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution"
Dag Larsson Global Brand Insight Director, AstraZeneca
Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage?
Creating Market Insight:
Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firmsCreating Market Insight is written for managers who need to need to create value in the real world.
193 kr
Skickas inom 7-10 vardagar
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;
STRATEGY LEADERSHIP AND MANAGEMENT ENTREPRENEURSHIP“What’s Your Competitive Advantage” offers a way to work with the realities of a complex world and the changing needs of your business.
We live in a complex world, no-one can predict the future and we can’t anticipate the ultimate impact of any actions we take. These realities make the task of successfully leading a business incredibly challenging. What’s Your Competitive Advantage? offers a way to work with the realities of a complex world and the changing needs of your business.
Choose from the seven value plays to set the broad direction the firm should head in, and gain your competitive advantage. Each play has an associated set of capabilities which deliver customer value efficiently:
SPECIALIZATION - choose to focus on a single product or product group and compete through superior product performance.
ADAPTIVE - increase the system’s ability to respond to changing circumstances, particularly to
changing customer needs.
LOW COST - Deliver equivalent product quality compared to competitors but with a continual and
relentless focus on cost reduction
INNOVATION - Competing through product innovations.
EXCELLENCE - Continuous incremental improvement of product or service quality
NO-FRILLS - Serve price sensitive customers with a stripped down alternative product or service.
TARGETING - Focus on a specific market segment and serve the needs of these customers more effectively than less targeted rivals.
Built on insights from research into economics, strategy, organization theory and complexity science, you’ll discover a practical approach to creating value for your business in turbulent times, with advice on how to enable these plays with the structures, systems and culture of your business.
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