Paul Raspin – författare

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3 produkter

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3 produkter

Creating Market Insight
How Firms Create Value from Market Understanding
AvPaul Raspin,Brian D. Smith
E-bok
PDF, Engelska, 2008
553 kr
Läs direkt efter köp
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage."
Beverley Dipper, Market Insight Manager, Microsoft UK Ltd

"I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again."

Mark Irvine, Strategy Manager, De Beers Diamond Trading Company

"A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution"

Dag Larsson Global Brand Insight Director, AstraZeneca

Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage?

Creating Market Insight:
Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firms
Creating Market Insight is written for managers who need to need to create value in the real world.
Creating Market Insight
How Firms Create Value from Market Understanding
AvPaul Raspin,Brian D. Smith
E-bok
Engelska, 2011
553 kr
Läs direkt efter köp
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage."
Beverley Dipper, Market Insight Manager, Microsoft UK Ltd

"I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again."

Mark Irvine, Strategy Manager, De Beers Diamond Trading Company

"A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution"

Dag Larsson Global Brand Insight Director, AstraZeneca

Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage?

Creating Market Insight:
Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firms
Creating Market Insight is written for managers who need to need to create value in the real world.
What's Your Competitive Advantage?
7 strategies to discover your next source of value
AvCliff Bowman,Paul Raspin
Häftad, Engelska, 2018
199 kr
Skickas inom 7-10 vardagar
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;
STRATEGY LEADERSHIP AND MANAGEMENT ENTREPRENEURSHIP
“What’s Your Competitive Advantage” offers a way to work with the realities of a complex world and the changing needs of your business.

We live in a complex world, no-one can predict the future and we can’t anticipate the ultimate impact of any actions we take. These realities make the task of successfully leading a business incredibly challenging. What’s Your Competitive Advantage? offers a way to work with the realities of a complex world and the changing needs of your business.

Choose from the seven value plays to set the broad direction the firm should head in, and gain your competitive advantage. Each play has an associated set of capabilities which deliver customer value efficiently:

SPECIALIZATION - choose to focus on a single product or product group and compete through superior product performance.

ADAPTIVE - increase the system’s ability to respond to changing circumstances, particularly to

changing customer needs.

LOW COST - Deliver equivalent product quality compared to competitors but with a continual and

relentless focus on cost reduction

INNOVATION - Competing through product innovations.

EXCELLENCE - Continuous incremental improvement of product or service quality

NO-FRILLS - Serve price sensitive customers with a stripped down alternative product or service.

TARGETING - Focus on a specific market segment and serve the needs of these customers more effectively than less targeted rivals.

Built on insights from research into economics, strategy, organization theory and complexity science, you’ll discover a practical approach to creating value for your business in turbulent times, with advice on how to enable these plays with the structures, systems and culture of your business.

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Paul Raspin – författare

Creating Market Insight

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What's Your Competitive Advantage?

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