Paul S. Moore - Böcker

Locates the origins of the mass audience and the emergence of everyday moviegoing in the culture of cities.Winner of the 2009 Gertrude J. Robinson Book Prize presented by the Canadian Communication Association Using Toronto as a case study, and focusing on a period from the opening of the first theaters showcasing moving pictures in 1906 to the end of World War I, Now Playing locates the origins of our present-day mass audience in the culture of cities. Paul S. Moore examines the emergence of everyday moviegoing and its regulation through neglected details like fire safety, newspaper ads, serial films, and amusement taxes, connecting them to more familiar themes of studio ownership of theaters, censorship, and journalism. In Toronto-a foreign city inside the American mass market-patriotism ultimately comes to the fore as civic forms of showmanship turn the simple act of "going to the movies" into a form of citizenship.

Locates the origins of the mass audience and the emergence of everyday moviegoing in the culture of cities.Winner of the 2009 Gertrude J. Robinson Book Prize presented by the Canadian Communication Association Using Toronto as a case study, and focusing on a period from the opening of the first theaters showcasing moving pictures in 1906 to the end of World War I, Now Playing locates the origins of our present-day mass audience in the culture of cities. Paul S. Moore examines the emergence of everyday moviegoing and its regulation through neglected details like fire safety, newspaper ads, serial films, and amusement taxes, connecting them to more familiar themes of studio ownership of theaters, censorship, and journalism. In Toronto-a foreign city inside the American mass market-patriotism ultimately comes to the fore as civic forms of showmanship turn the simple act of "going to the movies" into a form of citizenship.

The visionaries of early motion pictures thought that movies could do more than just entertain. They imagined the medium had the potential to educate and motivate the audience. In national and local contexts from Europe, North America, and around the world, early filmmakers entered the domains of science and health education, social and religious uplift, labor organizing and political campaigning. Beyond the Screen captures this pioneering vision of the future of cinema.