Paulo Mendes – författare

Azenha do Mar is a fishing community on the southwest coast of Portugal. It came into existence around forty years ago, as an outcome of the abandonment of work in the fields and of propitious ecological conditions. This book looks at the migration processes since the founding of the community and how they relate to the social inequalities for property and labour which prevail today. The book also reflects upon the personal experience of the ethnographer in the field balancing the importance of methodology on the one hand and fieldwork as a research process on the other.

This book aims to identify and describe the practical key components of demand driven supply chains, and based on these components, develops a structured and integrated assessment framework that companies can use to assess their current and desired future supply chain states in light of the Demand Driven Supply Chain (DDSC) concepts. Another contribution of the book is the structured framework developed to design a supply chain strategy, which will consider the DDSC assessment results as one of the key inputs, and will support the implementation of the opportunities identified during the assessment.

The framework presented in this book was applied in different supply chain operations of a global CPG company to validate the methodology and formalize an action plan to allow these operations move towards a DDSC. Results show clear opportunities to improve supply chain operation and become more demand driven.