Peggy Rathmann – författare

It’s bedtime at the zoo, and all the animals are going to sleep. Or are they? Find out in this perfect-formed classic bedtime story, loved by generations of readers. ‘Good night, Gorilla,’ says the zookeeper as he finishes his rounds at the zoo. But Gorilla has other ideas, sneakily stealing the zookeeper’s keys and letting himself out of his cage … then letting Elephant, Lion, Hyena, Giraffe and Armadillo out too! Will anyone go to bed?!· Perfect for readers aged 2 and up.· Gently funny, calming, comforting and nostalgic – the perfect book for bedtime.· A must-have for every child’s bookshelf, alongside the likes of Goodnight Moon, Dear Zoo, Elmer, The Gruffalo, Guess How Much I Love You and The Very Hungry Caterpillar.

The ultimate bedtime read from the award-winning author of The Day the Babies Crawled Away.‘Good night, Gorilla,’ says the night watchman as he finishes his rounds at the zoo. But Gorilla has other ideas, deftly pick-pocketing the watchman’s keys and letting himself out of his cage, whilst letting Elephant, Lion, Hyena, Giraffe and Armadillo out too! The weary watchman makes his way home and into bed … unaware that his friends from the zoo are right behind him!Beautifully crafted illustrations and a calming, easy-to-follow text make this zoo story a delight for toddlers and young children aged 2+. Kids who loved Goodnight Moon and Good Night, little Bear will love Good Night, Gorilla.Peggy Rathmann's first children's book, Ruby the Copycat, turned an embarrassing personal incident into a well-received story and earned the "most promising new author" distinction in the 1991 Cuffies Awards. Her second book, Good Night, Gorilla, was an American Library Association Notable Children's Book and her third title, Officer Buckle and Gloria, allowed Rathmann to walk off with the Caldecott Medal in 1996. Good Night Gorilla was inspired by Peggy's love for gorillas, "I wanted to teach sign language to gorillas, but after taking a class in signing, I realized what I'd rather do was draw pictures of gorillas".

Das Kommunikationsinstrument Product Placement bietet für Produzenten und Unternehmen gute Möglichkeiten, sich marktbezogenen, technischen und konsumentenbezogenen Veränderungen anzupassen und gewinnt daher zunehmend an Bedeutung. Auf Basis einer umfassenden theoretischen und empirischen Analyse untersucht Peggy Rathmann, welche Wirkungen Product Placement auf medienbezogene Erfolgsgrößen hat und welche Faktoren diese Wirkeffekte beeinflussen. Unter Nutzung von verhaltenswissenschaftlichen Theorien erarbeitet die Autorin einen theoretisch-konzeptionellen Bezugsrahmen. Zur Überprüfung des Untersuchungsmodells zieht sie ein experimentelles Vorgehen heran.