Pengji Wang - Böcker

It not only addresses functions such as global service marketing, financial management and human resource management, but also discusses aspects such as global account management, global service delivery and international project management, as well as the topical issue of managing distributed virtual teams.

This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. Further, it is unique in its focus on service firms’ internationalization and international management.Beginning with an overview of the international environment in which service firms operate, it subsequently describes multinational service firms and their internationalization processes, strategies and organization. Unlike most texts on international services, the book goes beyond internationalization to address the ongoing management of service firms. It not only addresses functions such as global service marketing, financial management and human resource management, but also discusses aspects such as global account management, global service delivery and international project management, as well as the topical issue of managing distributed virtual teams. A dedicated chapter focuses on offshore shared services and business process outsourcing. These chapters are complemented by a discussion on international corporate governance and corporate social responsibility.The book is intended for students preparing for international careers in the service sector. Each chapter includes case studies, illustrations, highlighted definitions, a chapter summary and exercises.

This book provides an in-depth exploration of indigenous entrepreneurship and its challenges while addressing ways to make businesses more inclusive and sustainable in the long term. Offering a balanced mix of critical perspectives, theoretical insights and practical implications, provided by both academics and practitioners,  it examines how indigenous entrepreneurship practices in Southeast Asia challenge existing theories in business and management research. The chapters also explore the role of various stakeholders, such as the larger community and society, supply chain members, policy-makers, etc., in facilitating indigenous entrepreneurship.Highlighting the uniqueness and diversity of indigenous entrepreneurship in Southeast Asia, this book renders a comprehensive overview of contemporary indigenization topics, organized by Southeast Asian cultural and national contexts.

This book provides an in-depth exploration of indigenous entrepreneurship and its challenges while addressing ways to make businesses more inclusive and sustainable in the long term. Offering a balanced mix of critical perspectives, theoretical insights and practical implications, provided by both academics and practitioners,  it examines how indigenous entrepreneurship practices in Southeast Asia challenge existing theories in business and management research. The chapters also explore the role of various stakeholders, such as the larger community and society, supply chain members, policy-makers, etc., in facilitating indigenous entrepreneurship.Highlighting the uniqueness and diversity of indigenous entrepreneurship in Southeast Asia, this book renders a comprehensive overview of contemporary indigenization topics, organized by Southeast Asian cultural and national contexts.