Peter Burgess – författare
1 079 kr
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Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products.
For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers' dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience.
The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages.
The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product.
Focuses on the inter-relationship between packaging and the product experience, specifically in the context of the food and beverage sector Presents the expectancy disconfirmation model of satisfaction, which is well developed within the social sciences, to the food and beverage sector Contains case studies demonstrating how these practices can be used in industry to better enhance customer's responses to products Includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product1 289 kr
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2 590 kr
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This practical guide to disease diagnosis, prevention and control includes numerous colour plates and covers a comprehensive array of diseases - infectious and non-infectious - of cultivated and wild cyprinids.
223 kr
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118 kr
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A small but significant group of Queensland''s 9th Battalion Anzacs holds the unique honour of being the first soldiers ashore at the Gallipoli landing. Their identity was a serious matter of battalion and unit pride for World War 1 Diggers and, for many Queensland communities and families, today, these men represent a proud connection to the Anzac Legend.
The author''s extensive research of wartime letters, diaries, newspaper reports and interviews has confidently identified 26 of the approximate 30 Anzacs who landed in this first boat ashore.
To honour their sacrifice and promote awareness of their contribution to the Anzac Legend, their life stories are re-told
Each story intimately reveals the experience of ordinary Australians in war. Heroic actions and horrendous ordeals are recounted, and neglected aspects of the Gallipoli landing, such as the role of 9th Battalion scouts, highlighted. Mateship, self-sacrifice, dedication to duty and changing identity become recurring themes.
A strong focus is also placed on the post-war lives of those who survived. The immense problems of repatriation and the war''s devastating impact on families and communities are revealed. Many men from the first boat suffered broken lives but, for some, their unique identity as first ashore, ''original'' Anzacs inspired strength and leadership. Important contributions were made to community and veteran affairs.
Diseases of Carp and Other Cyprinid Fishes
2 235 kr
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Analogue and Numerical Modelling of Sedimentary Systems
From Understanding to Prediction
1 716 kr
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1 954 kr
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Present-day stratigraphic forward modelling follows two principle lines: 1) the deterministic process-based approach, ideally with resolution of the fundamental equations of fluid and sediment motion at all scales, and 2) the stochastic approach. The process-based approach leads to improved understanding of the dynamics (physics) of the system, increasing our predictive power of how systems evolve under various forcing conditions unless the system is highly non-linear and hence difficult or perhaps even impossible to predict. The stochastic approach is more direct, relatively simple, and useful for study of more complicated or less-well understood systems. Process-based models, more than stochastic ones, are directly limited by the diversity of temporal and spatial scales and the very incomplete knowledge of how processes operate and interact on the various scales.
The papers included in this book demonstrate how cross-fertilization between traditional field studies and analogue and numerical forward modelling expands our understanding of Earth-surface systems.
192 kr
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385 kr
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304 kr
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159 kr
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New edition for Summer 2013All you could want to know, and all the expert tips, about getting the maximum performance from the MGB''s four-cylinder B-series engine for road or track. A book packed with understandable and down to earth advice based on the author''s years of hands-on experience.
144 kr
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255 kr
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342 kr
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