Peter Fisk – författare

Social and environmental issues are more important than ever and consumers are committed to supporting change. ''Doing good'' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It''s a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it''s essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".

Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.

From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn''t just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.

Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

This book is an essential guide and support to understanding of the science and policy, procedure and practice that underpins the REACH risk assessments required for the use and placing on the market of chemicals in the European Union. A clear understanding of information provision and how this affects the assessment of chemical safety is fundamentally important to the success of policy on chemicals and ultimately to the sustainability of the chemicals industry. 

Within the book, the scientific processes that underpin the policy are explained in a practical way.  Importantly, it includes coverage of techniques to help solve the problems of using potentially risky and hazardous chemicals through the use of less hazardous alternatives and ‘green chemistry’, and also the analysis of the risks of the use of the most hazardous substances against the social and economic benefits of use.  

Chemical Risk Assessment: A Manual for REACH covers the following main themes: i) Assessment of chemical risk; ii) Risk management; iii) Hazard reduction, substitution and green chemistry; iv) Risk versus benefit – socio-economic analysis.

The book acts as a practical guide and overview to chemicals risk assessment and risk management (in the EU context), as well as a support text for planning for the challenges of the future, which will see ever-increasing pressure to withdraw hazardous substances from the EU (and global) market, balanced against opportunities for innovation in the development of less hazardous chemicals.

This book is an essential guide and support to understanding of the science and policy, procedure and practice that underpins the REACH risk assessments required for the use and placing on the market of chemicals in the European Union. A clear understanding of information provision and how this affects the assessment of chemical safety is fundamentally important to the success of policy on chemicals and ultimately to the sustainability of the chemicals industry. 

Within the book, the scientific processes that underpin the policy are explained in a practical way.  Importantly, it includes coverage of techniques to help solve the problems of using potentially risky and hazardous chemicals through the use of less hazardous alternatives and ‘green chemistry’, and also the analysis of the risks of the use of the most hazardous substances against the social and economic benefits of use.  

Chemical Risk Assessment: A Manual for REACH covers the following main themes: i) Assessment of chemical risk; ii) Risk management; iii) Hazard reduction, substitution and green chemistry; iv) Risk versus benefit – socio-economic analysis.

The book acts as a practical guide and overview to chemicals risk assessment and risk management (in the EU context), as well as a support text for planning for the challenges of the future, which will see ever-increasing pressure to withdraw hazardous substances from the EU (and global) market, balanced against opportunities for innovation in the development of less hazardous chemicals.

‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better?

Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources.

Gamechangers offers guidance on:

‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better?

Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources.

Gamechangers offers guidance on:

CMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST''Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.''ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company

''It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.''ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas

''With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.''STUART CRAINER, founder, Thinkers50

''Peter Fisk’s excellent new book, Business Recoded, will help ‘recode’ your business by tapping into the minds of some of the world’s most brilliant business leaders. It’s a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.''MARTIN LINDSTROM, author of Buyology and Small Data

''Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.''WHITNEY JOHNSON, author of Disrupt Yourself

''A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.''SANTIAGO INIGUEZ, President of IE University.

''Business Recoded is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.''ANTONIO NIETO-RODRIGUEZ, author of The Project Revolution

Business needs a new code for success!Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.

Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.

The old codes that got us here don''t work anymore. Moving forwards needs a new mindset.

Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow''s world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It dives deep into the minds of some of today''s most inspiring business leaders - people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.

Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.

The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It''s about you – realising your future potential - by developing your own codes for more enlightened progress, personal and business success.

Do you have the courage to create a better future, for you and your business?

CMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST''Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.''ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company

''It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.''ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas

''With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.''STUART CRAINER, founder, Thinkers50

''Peter Fisk’s excellent new book, Business Recoded, will help ‘recode’ your business by tapping into the minds of some of the world’s most brilliant business leaders. It’s a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.''MARTIN LINDSTROM, author of Buyology and Small Data

''Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.''WHITNEY JOHNSON, author of Disrupt Yourself

''A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.''SANTIAGO INIGUEZ, President of IE University.

''Business Recoded is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.''ANTONIO NIETO-RODRIGUEZ, author of The Project Revolution

Business needs a new code for success!Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.

Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.

The old codes that got us here don''t work anymore. Moving forwards needs a new mindset.

Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow''s world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It dives deep into the minds of some of today''s most inspiring business leaders - people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.

Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.

The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It''s about you – realising your future potential - by developing your own codes for more enlightened progress, personal and business success.

Do you have the courage to create a better future, for you and your business?

The Complete CEO combines invaluable insights from some of the most successful CEOs in North America and Northern Europe along with the authors’ extensive knowledge and experience to create a complete programme for you and your business to achieve peak corporate and individual performance. The Complete CEO distils learning built up over the last ten years from 1000 leaders of the world’s largest quoted companies. By comparing the ways these leaders ran their businesses with their long-term performance, you will be able to see what works in practice and how to make it work for you.

The Complete CEO is not a conventional business book and recognises there are no shortcuts to greatness. Even great CEOs have important areas of relative weakness. The tailored model of high performance presented in this book will be of enormous value to anyone who aspires to be a high-performing CEO.

“The Complete CEO is an excellent handbook for any manager or leader. I keep it within reach.” —Mervyn Davies. CEO Standard Chartered Bank Plc

“This book is helpful to any CEO, or indeed any business manager, who wants to deliver sustained high performance.” —Jim Nicol, CEO Tomkins Plc

“As CEO of a newly floated business, I have found The Complete CEO to give extremely helpful focus, as well as practical tools.” —Heikki Sirviö, CEO Kemira Growhow

“The Complete CEO is a fascinating book. While it won’t turn the average CEO into Warren Buffett, it does contain a wealth of uncommon, common sense wisdom, which will take him or her a number of steps in his direction.” —James O’Loughlin, Author, The Real Warren Buffett

“The ultimate test of a CEO is value creation. Yet few are prepared for the task. This book will be of practical help to anyone who seriously takes up this challenge.” —Sir Brian Pitman, Former CEO And Chairman Of Lloyds TSB

“I believe that the High Performance Model described in this book will be of value to any business leader – but especially to one new in post, or one who has good reason to introduce change.” —Sten Scheibye, CEO Coloplast

“The High Performance Model at the core of the book, moves from a clear and insightful discussion of what drives the creation and maintenance of a winning business model into a decomposition of the role of the CEO. The authors have worked with a number of highly successful CEOs and former CEOs to understand the essence of their success, and the actions they have taken day-to-day to drive it; and the result is a practical, easy-to-understand guide.” —From The Foreword By Ben Verwaayen, CEO BT Plc

"Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It''s all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management

"A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks

"This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells

"This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter''s writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans

"Customers, brands and marketing should sit at the heart of every business''s strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands

"Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society

Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance.

From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business.

Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.

From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn''t just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.

Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world''s leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The ''genius'' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn''t it about time you started doing business from the outside in?

Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance.

From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business.

Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world''s leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The ''genius'' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn''t it about time you started doing business from the outside in?

"Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It''s all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management

"A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks

"This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells

"This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter''s writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans

"Customers, brands and marketing should sit at the heart of every business''s strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands

"Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society