Peter Krieg – författare
Visar alla böcker från författaren Peter Krieg. Handla med fri frakt och snabb leverans.
3 produkter
3 produkter
E-bok
PDF, Engelska, 2007236 kr
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Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company''s engine for spotting opportunities and nurturing them to produce long-term profitable growth." -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management "Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here''s a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no ''blink'' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!" -Susanne Lyons, Chief Marketing Officer, Visa USA "Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It''s a must-read for every professional marketer who aspires to breakthrough performance." -Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company "Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!" -Jon Luther, CEO, Dunkin'' Brands, Inc. "Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it." -Bob Liodice, President and CEO, Association of National Advertisers "The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies." -Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101
Inbunden, Engelska, 2007
199 kr
Skickas inom 5-8 vardagar
Praise forYour Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth."-Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management "Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!"-Susanne Lyons, Chief Marketing Officer, Visa USA "Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance."-Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company "Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!"-Jon Luther, CEO, Dunkin' Brands, Inc. "Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it."-Bob Liodice, President and CEO, Association of National Advertisers "The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies."-Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101
E-bok
PDF, Tyska, 2011170 kr
Läs direkt efter köp
Der terroristische Angriff auf das World Trade Center und das Pentagon hat ein überdeutliches und grausames Nein zur bestehenden Gesellschaft zum Ausdruck gebracht. Die Art und Weise, wie der zutage getretene Konflikt ausgetragen wird, scheint eine Neuordnung der Gesellschaft nach sich zu ziehen. Was steht hier auf dem Spiel? Welche Chancen der Konfliktbeilegung oder zumindest -regulierung gibt es? In diesem Buch versuchen die Autoren, zu den Ereignissen des 11. September und ihren Folgen jene Distanz herzustellen, die den Konflikt beobachtbar macht. Sie suchen nach literarischen, soziologischen und systemischen Möglichkeiten, den Konflikt darzustellen, ohne für eine der beteiligten Seiten Stellung zu beziehen.