Peter Lane – författare

This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.

A practical approach to all aspects of making porcelain pots and sculptures: from clays and glazes to throwing, handbuilding, slipcasting and decorating.Porcelain is known and highly praised for its delicacy, translucency, fineness and whiteness, but it has always posed particular problems for ceramicists using it. In this revised edition, Peter Lane looks at the development of porcelain in the last few years of the 20th century and at the start of the 21st. He gives particular consideration to the technical achievements, the working practices and aesthetic concerns of ceramicists who work with this most popular medium and its close relative, bone china. The works illustrated in this book demonstrate the confidence and the versatility of contemporary ceramicists who use its special characteristics in exciting and original ways.There are over 350 new illustrations and 75 new artists featured in this updated edition. The result is a breathtaking look at the exciting and innovative work that is currently being done internationally in this field. The wide diversity of porcelain objects will both inspire and enthral potters, collectors and anyone interested in fine ceramics.