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Econometric Models in Marketing
Av P.H. Franses, A.L. Montgomery
Inbunden, 2002
1960 kr
Lägg i varukorg
In the 16th Edition of "Advances in Econometrics", we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of …