A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approachTake a closer look at the Ferrero neuroscience study that supports JTBDSee updated and relevant case studies of JTBD at workDiscover how to engage customers through digital touchpointsIf you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.

He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility.

Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.

He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility.

Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You''ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.You''ll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you''re a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You''ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.You''ll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you''re a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

Born in a tiny attic theatre on a dark and stormy night in the summer of 1973, The Rocky Horror Show was an immediate hit with audiences and critics alike, and a much-needed shot in the arm for London's jaded theatre scene.Five decades on, Richard O'Brien's hilarious cross-dressing tribute to trashy sci-fi B-movies, sexual liberation, gothic horror and rock 'n' roll continues to pull in the crowds and attract legions of new fans, while the classic 1975 film version - the longest continually playing theatrical release in cinema history - generated an unparalleled cult following which took the concept of audience participation to unheard of levels of immersive engagement.Exhaustively researched - and now fully REVISED, UPDATED and EXPANDED - this book chronicles the extraordinary history, continued evolution and enduring legacy of this immortal tale of an amoral transvestite scientist, extraterrestrial subterfuge, corruption of the innocent and the creation of life.Incorporating a wealth of archival material, personal memories and interviews with contributors and participants from every era of Rocky Horror history, the authors explore the show's origins and influences; the creation of the original London stage production; the numerous national and international revivals; the making of the movie; and the fanatical fishnet following which continues to define the Rocky Horror experience.This edition has a 64 page Gallery of Black and White photographs of events, ephemera and other items and places of interest to fans of the Rocky Horror phenomenon.'An intelligent and lovingly told tale ... I have found it to be a source of great pleasure' Richard O'Brien speaking about the book.'A labour of love by the two authors, given the depth and breadth of knowledge contained within' Charles Packer, Sci-Fi Online (10/10)'Superb' James Whittington, Horrorxtra'Fantastic book. Full of facts and information. A must for any Rocky fan.' Cathy, Amazon review'A VERY extensive book on the history of The Rocky Horror Show, and The Rocky Horror Picture Show ... It contains little known facts and trivia, even for those who are very knowledgeable about the show/film. Check it out, and antici...pate great things!' Alex, Amazon review'Informative, anecdotal and filled with a lot of love for Rocky, it's perfect for any fan.' L J Valentine, Goodreads'Beautifully researched and thoroughly entertaining. The book is full of droll anecdotes and witticisms, cleverly woven into a succinct and informative writing style. With as much (if not more) pastiche and cultural reference as it's beloved subject, Still The Beast is Feeding is not so much a companion, but more of a frequent lover to all things Rocky Horror.' Kieran Kimberley, Goodreads

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approachTake a closer look at the Ferrero neuroscience study that supports JTBDSee updated and relevant case studies of JTBD at workDiscover how to engage customers through digital touchpointsIf you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.

He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility.

Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.

He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility.

Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You''ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.You''ll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you''re a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You''ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.You''ll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you''re a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

Born in a tiny attic theatre on a dark and stormy night in the summer of 1973, The Rocky Horror Show was an immediate hit with audiences and critics alike, and a much-needed shot in the arm for London's jaded theatre scene.Five decades on, Richard O'Brien's hilarious cross-dressing tribute to trashy sci-fi B-movies, sexual liberation, gothic horror and rock 'n' roll continues to pull in the crowds and attract legions of new fans, while the classic 1975 film version - the longest continually playing theatrical release in cinema history - generated an unparalleled cult following which took the concept of audience participation to unheard of levels of immersive engagement.Exhaustively researched - and now fully REVISED, UPDATED and EXPANDED - this book chronicles the extraordinary history, continued evolution and enduring legacy of this immortal tale of an amoral transvestite scientist, extraterrestrial subterfuge, corruption of the innocent and the creation of life.Incorporating a wealth of archival material, personal memories and interviews with contributors and participants from every era of Rocky Horror history, the authors explore the show's origins and influences; the creation of the original London stage production; the numerous national and international revivals; the making of the movie; and the fanatical fishnet following which continues to define the Rocky Horror experience.This edition has a 64 page Gallery of Black and White photographs of events, ephemera and other items and places of interest to fans of the Rocky Horror phenomenon.'An intelligent and lovingly told tale ... I have found it to be a source of great pleasure' Richard O'Brien speaking about the book.'A labour of love by the two authors, given the depth and breadth of knowledge contained within' Charles Packer, Sci-Fi Online (10/10)'Superb' James Whittington, Horrorxtra'Fantastic book. Full of facts and information. A must for any Rocky fan.' Cathy, Amazon review'A VERY extensive book on the history of The Rocky Horror Show, and The Rocky Horror Picture Show ... It contains little known facts and trivia, even for those who are very knowledgeable about the show/film. Check it out, and antici...pate great things!' Alex, Amazon review'Informative, anecdotal and filled with a lot of love for Rocky, it's perfect for any fan.' L J Valentine, Goodreads'Beautifully researched and thoroughly entertaining. The book is full of droll anecdotes and witticisms, cleverly woven into a succinct and informative writing style. With as much (if not more) pastiche and cultural reference as it's beloved subject, Still The Beast is Feeding is not so much a companion, but more of a frequent lover to all things Rocky Horror.' Kieran Kimberley, Goodreads