Phil Stern – författare

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.

This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

 

The combat photography and wartime experiences of Phil ''Snapdragon'' Stern, an iconic photographer of JFK, Marilyn Monroe and James Dean, published for the first time and beautifully presented.Prior to Phil Stern''s death on December 13, 2014, his original, unfinished, tattered wartime memoir was discovered, stashed away in an old folio box in his cluttered Hollywood bungalow. Best remembered for his iconic images, his remarkable service during World War II as a combat photographer with Darby''s Rangers has remained largely unknown. Until now.Stern''s catchy 1940s lingo, honest and intimate observations, and humor, paired with his striking combat photography, transport the reader 70 years back in time to meet the hardscrabble Rangers and experience some of the key battles of the Mediterranean Theater. Snapdragon is an artifact of that time, told not by a man reminiscing in his twilight years, but by a young soldier fresh from the battlefields.