Philip Delves Broughton – författare

How did Bill Clinton get his party to take him seriously again after the sex scandal story broke? Who was the manager behind Edmund Hillary’s ascent of Mount Everest? Why could taking a nap after lunch be your route to a more productive day?

This engaging and entertaining book takes a fresh, honest approach and explores what it’s really like to be a manager. It addresses the kinds of issues managers face on a daily basis, from prioritising their time and balancing a team, to recruiting new staff and managing the numbers.

Written by Philip Delves Broughton, FT journalist and bestselling author of What They Teach You at Harvard Business School, this book is jam packed with titillating case studies and anecdotes from the very best and worst managers, including everyone from Bill Clinton and Mark Zuckerberg to Alex Ferguson and Roger Federer.

“for most of us, our days are more like splat-the-rat, flailing at problems as they emerge, hoping that one good wallop does the trick, but fearing that nothing is ever well and truly solved”

Management Matters, Philip Delves-Broughton

When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled to find that sales was not on the curriculum.  Why not, he wondered?  Sales plays a part in everything we do—not just in clinching a deal but in convincing people of an argument, getting a job, attracting a mate, or getting a child to eat his broccoli.  Well, he thought; he’d just have to assemble his own master class in the art of selling.  And so he did, setting out on a remarkable pilgrimage to find the world’s great wizards of sales. 

Great selling is an art that demands creativity, mindfulness, selflessness, and resilience; but anyone who says you can become a great salesperson in 15 minutes is either a charlatan or a fool.  The more Delves Broughton traveled and listened, the more he found a wealth of applicable insight.  In Morocco, he found the master rug merchant who thrives in Kasbah by using age-old principles to read his customers.  In Tampa, he met with Tony Sullivan, king of the infomercial, and learned the importance of creating a good narrative to selling effectively.  In a sold-out seminar with sales guru Jeffrey Gitomer, he uncovered the ways successful selling approaches religion, inspiring faith and even a sense of duty in customers.  From celebrity art dealer Larry Gagosian to the most successful saleswoman in Japan, Broughton tracked down anyone who would help him understand what it took to achieve greatness in sales. 

Though sales is the engine of commerce and industry—more Americans work in sales than in manufacturing, marketing, or finance—it remains shrouded in myth. The Art of the Sale is a powerful beam of light onto the field, a wise and winning tour of the best in show of this endeavor which is nothing less than the means by which all of us, one way or another, get our way in the world.

Explore how entrepreneurial thinking can dramatically improve your work, life and relationshipsHaving the drive, ambition and inspiration to start a new business takes a special mind-set and self-confidence—think Steve Jobs, Elon Musk, Mark Zuckerberg. It’s no wonder that we regard successful entrepreneurs as modern-day magicians, transforming sometimes-radical ideas into global brands that change the way we live our lives. But what if that spirit and drive were applied to the world outside of business start-ups?An entrepreneur seeks to build something from nothing, to take an inspired idea and make it a reality. In How to Think Like an Entrepreneur, Philip Delves Broughton will explore what it takes to be a successful entrepreneur—the ability to disrupt the status quo and generate fresh perspectives—and ultimately lead us to the heart of great entrepreneurial thinking: an understanding of our deepest human needs. By harnessing the passion, verve and limitless imagination of an entrepreneur, this book will show you new ways to improve your business, but also your life and relationships."Self-help books for the rest of us." - The New York Times