Philipp Klaus – författare
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3 produkter
3 produkter
Measuring Customer Experience
How to Develop and Execute the Most Profitable Customer Experience Strategies
Inbunden, Engelska, 2014
555 kr
Skickas inom 10-15 vardagar
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
Measuring Customer Experience
How to Develop and Execute the Most Profitable Customer Experience Strategies
Häftad, Engelska, 2015
539 kr
Skickas inom 10-15 vardagar
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
501 kr
Tillfälligt slut
Events have become a consistent feature of our everyday life. They are planned professionally, designed with clever scripting, and convey a sense of exclusivity. The event concept stands for a specific cross-over area between economic usage contexts and popular practice dimensions. Set against this unclear notion, this book focuses on processes of urban development and the normative potential of patterns in event production and reception. On the one hand, urban development and event production are therefore seen as the drivers of exclusion processes. On the other hand, eventization is viewed as an interweaving of production and reception processes. We all take part more or less actively in eventization processes and usually also accept them willingly. The flip side of eventization and the inequalities that it causes, however, remain mostly invisible. Based on the example of Zurich, this book examines the question of how event cultures reorganize and link processes and practices of social self-understanding.