Philipp Nikolaus Kluge – författare

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1 produkter

1. 

   Marketing Luxury Goods Online

   Av Philipp Nikolaus Kluge

   Inbunden, 2016

   980 kr

   Lägg i varukorg

   The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided …