Piotr Trąpczyński – författare

This insightful book examines the role of digital technologies in overcoming the challenges faced by exporters in international markets, alongside technological, competitive and institutional pressures. Presenting detailed quantitative and qualitative studies, it introduces a novel conceptual framework for studying the effects of digitalisation on export development.Piotr Trąpczyński draws on a range of theoretical perspectives to identify the boundary conditions for effectively leveraging internet marketing capabilities in different environments. Chapters investigate the impact of business model configurations on export behaviour, exploring the influence of characteristics such as firm size, age and country of origin, and proposing a new typology for classifying these models. Ultimately, this incisive book underscores how internet marketing capabilities can support export resilience in turbulent times, providing a nuanced analysis of various market contexts and highlighting key avenues for future research.Students and scholars of international business, organisational innovation, international marketing and entrepreneurship will benefit from this systematic overview of how internet technologies can improve export performance. Its valuable practical recommendations also make this a vital read for policymakers and practitioners in international sales development.

This insightful book examines the role of digital technologies in overcoming the challenges faced by exporters in international markets, alongside technological, competitive and institutional pressures. Presenting detailed quantitative and qualitative studies, it introduces a novel conceptual framework for studying the effects of digitalisation on export development.

Piotr Trąpczyński draws on a range of theoretical perspectives to identify the boundary conditions for effectively leveraging internet marketing capabilities in different environments. Chapters investigate the impact of business model configurations on export behaviour, exploring the influence of characteristics such as firm size, age and country of origin, and proposing a new typology for classifying these models. Ultimately, this incisive book underscores how internet marketing capabilities can support export resilience in turbulent times, providing a nuanced analysis of various market contexts and highlighting key avenues for future research.

Students and scholars of international business, organisational innovation, international marketing and entrepreneurship will benefit from this systematic overview of how internet technologies can improve export performance. Its valuable practical recommendations also make this a vital read for policymakers and practitioners in international sales development.

This book presents peer-reviewed, state-of-the-art conceptual and empirical papers devoted to changes in the international competitive position of the Central and Eastern European (CEE) region, its countries and businesses. While the unprecedented scale of transformation in the CEE region has provided a distinct research setting for international business and economics scholars for more than two decades, there have also been recent discussions about the extent to which the region continues to have a unique business environment. The region's economies have reached different levels of market development and modern business practice adoption, with some of them now frequently classified as advanced economies. Consequently, the same level of heterogeneity among CEE countries can also be observed at the sector and business level. The contributions in this book highlight possible sources of competitive advantage for CEE countries and firms, in light of recentintensive debates about the danger of the middle-income trap and the potential solutions to it.

This book presents peer-reviewed, state-of-the-art conceptual and empirical papers devoted to changes in the international competitive position of the Central and Eastern European (CEE) region, its countries and businesses. While the unprecedented scale of transformation in the CEE region has provided a distinct research setting for international business and economics scholars for more than two decades, there have also been recent discussions about the extent to which the region continues to have a unique business environment. The region''s economies have reached different levels of market development and modern business practice adoption, with some of them now frequently classified as advanced economies. Consequently, the same level of heterogeneity among CEE countries can also be observed at the sector and business level. 

The contributions in this book highlight possible sources of competitive advantage for CEE countries and firms, in light of recentintensive debates about the danger of the middle-income trap and the potential solutions to it.

This book presents peer-reviewed, state-of-the-art conceptual and empirical papers devoted to changes in the international competitive position of the Central and Eastern European (CEE) region, its countries and businesses. While the unprecedented scale of transformation in the CEE region has provided a distinct research setting for international business and economics scholars for more than two decades, there have also been recent discussions about the extent to which the region continues to have a unique business environment. The region's economies have reached different levels of market development and modern business practice adoption, with some of them now frequently classified as advanced economies. Consequently, the same level of heterogeneity among CEE countries can also be observed at the sector and business level. The contributions in this book highlight possible sources of competitive advantage for CEE countries and firms, in light of recentintensive debates about the danger of the middle-income trap and the potential solutions to it.