Priscilla Heynderickx – författare
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2 produkter
Language Factor in International Business
New Perspectives on Research, Teaching and Practice
Av Sylvain Dieltjens, Paul Gillaerts m. fl.
Häftad, 2012
1358 kr
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This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and …
Researching Discourse in Business Genres
Cases and Corpora
Av Sylvain Dieltjens, Paul Gillaerts m. fl.
Häftad, 2012
809 kr
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The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author’s position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse …