Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).  Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).  Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).  Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

Inequality is one of the most pressing challenges of our time, affecting millions of people across the world. It undermines human dignity, social justice, and sustainable development. How might Higher Education Institutions (HEIs) contribute more to reducing inequalities within and among countries, as envisioned by the United Nations' Sustainable Development Goal 10 (SDG10)?Exploring various ways that HEIs address inequality through their core functions of teaching, research, outreach, and engagement, the chapters include leading examples and practices to deliver SDG10 from different regions and contexts. Offering a practical approach towards the challenges faced in reducing inequalities, this is a valuable resource for academic researchers, scholars, practitioners, policy makers, and students who are interested in learning more about how higher education can contribute to the attainment of SDG10 and the 2030 Agenda for Sustainable Development.Higher Education and the Sustainable Development Goals is a series of 17 books that address each of the SDGs through the lens of higher education. Adopting a solutions-based approach, each book focuses on how higher education is advancing delivery of Agenda 2030. The series is edited by Wendy Purcell, Professor with Rutgers University and Academic Research Scholar with Harvard University; Emeritus Professor and University President Emerita.

Inequality is one of the most pressing challenges of our time, affecting millions of people across the world. It undermines human dignity, social justice, and sustainable development. How might Higher Education Institutions (HEIs) contribute more to reducing inequalities within and among countries, as envisioned by the United Nations' Sustainable Development Goal 10 (SDG10)?Exploring various ways that HEIs address inequality through their core functions of teaching, research, outreach, and engagement, the chapters include leading examples and practices to deliver SDG10 from different regions and contexts. Offering a practical approach towards the challenges faced in reducing inequalities, this is a valuable resource for academic researchers, scholars, practitioners, policy makers, and students who are interested in learning more about how higher education can contribute to the attainment of SDG10 and the 2030 Agenda for Sustainable Development.Higher Education and the Sustainable Development Goals is a series of 17 books that address each of the SDGs through the lens of higher education. Adopting a solutions-based approach, each book focuses on how higher education is advancing delivery of Agenda 2030. The series is edited by Wendy Purcell, Professor with Rutgers University and Academic Research Scholar with Harvard University; Emeritus Professor and University President Emerita.

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).  Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).  Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).  Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

Inequality is one of the most pressing challenges of our time, affecting millions of people across the world. It undermines human dignity, social justice, and sustainable development. How might Higher Education Institutions (HEIs) contribute more to reducing inequalities within and among countries, as envisioned by the United Nations' Sustainable Development Goal 10 (SDG10)?Exploring various ways that HEIs address inequality through their core functions of teaching, research, outreach, and engagement, the chapters include leading examples and practices to deliver SDG10 from different regions and contexts. Offering a practical approach towards the challenges faced in reducing inequalities, this is a valuable resource for academic researchers, scholars, practitioners, policy makers, and students who are interested in learning more about how higher education can contribute to the attainment of SDG10 and the 2030 Agenda for Sustainable Development.Higher Education and the Sustainable Development Goals is a series of 17 books that address each of the SDGs through the lens of higher education. Adopting a solutions-based approach, each book focuses on how higher education is advancing delivery of Agenda 2030. The series is edited by Wendy Purcell, Professor with Rutgers University and Academic Research Scholar with Harvard University; Emeritus Professor and University President Emerita.

Inequality is one of the most pressing challenges of our time, affecting millions of people across the world. It undermines human dignity, social justice, and sustainable development. How might Higher Education Institutions (HEIs) contribute more to reducing inequalities within and among countries, as envisioned by the United Nations' Sustainable Development Goal 10 (SDG10)?Exploring various ways that HEIs address inequality through their core functions of teaching, research, outreach, and engagement, the chapters include leading examples and practices to deliver SDG10 from different regions and contexts. Offering a practical approach towards the challenges faced in reducing inequalities, this is a valuable resource for academic researchers, scholars, practitioners, policy makers, and students who are interested in learning more about how higher education can contribute to the attainment of SDG10 and the 2030 Agenda for Sustainable Development.Higher Education and the Sustainable Development Goals is a series of 17 books that address each of the SDGs through the lens of higher education. Adopting a solutions-based approach, each book focuses on how higher education is advancing delivery of Agenda 2030. The series is edited by Wendy Purcell, Professor with Rutgers University and Academic Research Scholar with Harvard University; Emeritus Professor and University President Emerita.