Priyanka Gupta Zielinski – författare

Invigorate your family business with this easy-to-use survival guide! Often looked down upon for their frugality and unprofessionalism, family businesses have been denied the credit due to them for their vital contributions to the national economy. In The Ultimate Family Business Survival Guide, Priyanka Gupta Zielinski sets out to remedy this wrong by reclaiming many such prevalent stereotypes as empowering assets. However, various distresses, such as the Covid-19 pandemic and economic downturns, have posed a serious threat to such businesses. Drawing from her dynamic experience working with her family-owned company MPIL Steel Structures Ltd, Priyanka offers a unique guide to help family businesses thrive. Central to it is a survival toolkit featuring a metaphorical multipurpose hat, a flashlight, a superhero cape, a Swiss army knife and a parachute which prepares business owners to face any crisis head on. She also explains how the improvisational and fluid style of family enterprises can be leveraged better for sustainability, while identifying in their close-knit structure and community-driven approach avenues for meaningful social change. Replete with anecdotes and effective strategies with an occasional Haryanvi idiom thrown into the mix this book is a must-read for current and aspiring family business and MSME owners.