R. Boad – författare
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2 produkter
Co-Branding
The Science of Alliance
Av R. Boad, T. Blackett
E-bok, 1999
803 kr
Lägg i varukorg
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands …
Co-Branding
The Science of Alliance
Av T. Blackett, R. Boad
Inbunden, 1999
566 kr
Lägg i varukorg
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands …