T. Blackett – författare
Visar alla böcker från författaren T. Blackett. Handla med fri frakt och snabb leverans.
5 produkter
Brand Medicine
The Role of Branding in the Pharmaceutical Industry
Av R. Robins, T. Blackett
E-bok, 2001
803 kr
Lägg i varukorg
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires …
Co-Branding
The Science of Alliance
Av R. Boad, T. Blackett
E-bok, 1999
803 kr
Lägg i varukorg
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands …
Co-Branding
The Science of Alliance
Av T. Blackett, R. Boad
Inbunden, 1999
566 kr
Lägg i varukorg
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands …
Brand Medicine
The Role of Branding in the Pharmaceutical Industry
Av T. Blackett, R. Robins
Inbunden, 2001
566 kr
Lägg i varukorg
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires …
Brand Medicine
The Role of Branding in the Pharmaceutical Industry
Av T. Blackett, R. Robins
Häftad, 2001
566 kr
Lägg i varukorg
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires …
