R. Brookes – författare
Visar alla böcker från författaren . Handla med fri frakt och snabb leverans.
8 produkter
8 produkter
E-bok
PDF, Engelska, 2003734 kr
Läs direkt efter köp
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
Häftad, Engelska, 2004
561 kr
Skickas inom 10-15 vardagar
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
400 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2003
561 kr
Skickas inom 10-15 vardagar
Marketing practices have fundamentally changed since the early 1990s. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
684 kr
Skickas inom 5-8 vardagar