R Brookes – författare
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7 produkter
7 produkter
560 kr
Skickas inom 10-15 vardagar
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
389 kr
Skickas inom 5-8 vardagar
560 kr
Skickas inom 10-15 vardagar
Marketing practices have fundamentally changed since the early 1990s. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
666 kr
Skickas inom 5-8 vardagar