R. Serge Denisoff – författare

More than 90 record companies release over 9,000 pop records each year—a staggering total of 52,000 songs. Each one competes for the gold record, the recording industry's symbol of success that certifies $1 million worth of records have been sold. Solid Gold explains why, for each record that succeeds, countless others fail. This book follows the progress of a record through production, marketing, and distribution, and shows how a mistake made at any point can mean its doom. Denisoff suggests that a drastic shift in the demographic makeup of the pop music audience during the sixties has resulted in a broader listening public, including fans at every level of society.

The great depression in the popular recording industry that began in 1979 still continues. There are signs, however, that the industry is adjusting to new technologies and may soon revive. R. Serge Denisoff documents the decline and possible revival of this comprehensive study of the recording business, a sequel to his widely acclaimed Solid Gold: The Popular Record Industry.Denisoff offers a brief history of popular music and then, in detail, traces the life cycle of a record, beginning with the artist in the studio and following the record until its purchase. He explains the relationships between artist, manager, producer, company, distributor, merchandiser, and media. They all play roles in the scenario of a hit record. He also discusses the new technologies and how they may affect record sales, especially round-the-clock rock and roll on cable television. Tarnished Gold joins Solid Gold as a staple in the popular culture literature.

MTV is the third major breakthrough in music broadcasting, and the first since the late 1960s. "Top Forty" radio was initiated in the 1950s, and along with "free form" or "progressive" rock molded rock music exposure for nearly twenty years. Many observers credit MTV with resurrecting the music industry from the throes of the Great Depression of 1979. Few would dispute its impact on contemporary film, fashion, and radio.Inside MTV examines the world of cablecasting, the evolution of WASEC, MTV, VH-1, and some of their competitors. The strategies, personalities, promotions, and the contents that placed MTV on the road to its dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and a good deal of the misinformation on the subject is corrected.It is a mere five years since MTV began as the third of four Warner-Amex Satellite Entertainment Company (WASEC) channels, created by two of America's largest conglomerates. Since then, it has become a major force. Before MTV was conceived the relationship between television and rock music was weak, at best. As the new partnership .developed, a story of genius, luck, and discrimination began to unfold, and a corporate innovation of major proportions and psychodemographic success emerged.MTV is now the most profitable 24-hour cable outlet beamed from a satellite. It reaches 30.8 million households. How all this happened is chronicled in this major new book from a leading authority on the American music business.

MTV is the third major breakthrough in music broadcasting, and the first since the late 1960s. "Top Forty" radio was initiated in the 1950s, and along with "free form" or "progressive" rock molded rock music exposure for nearly twenty years. Many observers credit MTV with resurrecting the music industry from the throes of the Great Depression of 1979. Few would dispute its impact on contemporary film, fashion, and radio.Inside MTV examines the world of cablecasting, the evolution of WASEC, MTV, VH-1, and some of their competitors. The strategies, personalities, promotions, and the contents that placed MTV on the road to its dominant position are described. The many controversies surrounding the channel are thoroughly detailed, and a good deal of the misinformation on the subject is corrected.It is a mere five years since MTV began as the third of four Warner-Amex Satellite Entertainment Company (WASEC) channels, created by two of America's largest conglomerates. Since then, it has become a major force. Before MTV was conceived the relationship between television and rock music was weak, at best. As the new partnership .developed, a story of genius, luck, and discrimination began to unfold, and a corporate innovation of major proportions and psychodemographic success emerged.MTV is now the most profitable 24-hour cable outlet beamed from a satellite. It reaches 30.8 million households. How all this happened is chronicled in this major new book from a leading authority on the American music business.

More than 90 record companies release over 9,000 pop records each year a staggering total of 52,000 songs. Each one competes for the gold record, the recording industry's symbol of success that certifies $1 million worth of records have been sold. Solid Gold explains why, for each record that succeeds, countless others fail. This book follows the progress of a record through production, marketing, and distribution, and shows how a mistake made at any point can mean its doom. Denisoff suggests that a drastic shift in the demographic makeup of the pop music audience during the sixties has resulted in a broader listening public, including fans at every level of society.

The great depression in the popular recording industry that began in 1979 still continues. There are signs, however, that the industry is adjusting to new technologies and may soon revive. R. Serge Denisoff documents the decline and possible revival of this comprehensive study of the recording business, a sequel to his widely acclaimed Solid Gold: The Popular Record Industry.Denisoff offers a brief history of popular music and then, in detail, traces the life cycle of a record, beginning with the artist in the studio and following the record until its purchase. He explains the relationships between artist, manager, producer, company, distributor, merchandiser, and media. They all play roles in the scenario of a hit record. He also discusses the new technologies and how they may affect record sales, especially round-the-clock rock and roll on cable television. Tarnished Gold joins Solid Gold as a staple in the popular culture literature.