Rachel Noorda – författare

International bestsellers are the ideal sites for examining the complicated relationship between literary culture and national identity. Despite the transnational turns in both literary studies and book history, place is still an important configurer of twenty-first-century book reception. Books are crucial to national identity and catalysts of nationalist movements. On an individual level, books enable readers to shape and maintain their own national identities. This Element explores how contemporary readers' understandings of nation, race/ethnicity, gender, and class continue to shape their reading, using as case studies the online reception of three bestseller titles-Liane Moriarty's Big Little Lies (Australia), Zadie Smith's NW (UK), and Kevin Kwan's Crazy Rich Asians (USA). In doing so, this Element demonstrates the need for and articulates a transnational conceptualisation of the relationship between reader identity and reception.

This Element examines book consumption practices of Gen Z (born 1997-2012), a generation whose formative years coincided with the internet, smartphones, and social media-digital ecosystems that transformed book discovery, consumption, and social identification. Drawing on two nationally representative US surveys (2025, n=2000; 2022, n=2075), the authors investigate paradoxical tensions in Gen Z reading: preference for print despite reliance on digital discovery mechanisms, dissonance between reader identity and actual behaviors, and evolving attitudes toward piracy and AI. The analysis reveals how Gen Z's reading practices exist within multimodal media environments with increasingly permeable format boundaries. This generation navigates a complex landscape spanning traditional bookstores to digital-only providers, where discovery is shaped by algorithms, peer influence, cross-media storytelling, and differential trust in information sources. These findings have significant implications for publishers, educators, and cultural institutions engaging young readers in fragmented media environments.

Establishing the unique opportunities and characteristics of doing research in publishing and book studies, this book demonstrates and evaluates the range of research methods that are available to students when conducting research within the field.Organized into three main parts, prefaced by a general introduction to the discipline, Research Methods in Publishing and Book Studies considers qualitative and quantitative methods and methods of data analysis in turn. Each chapter within these sections features:Details and logistics of the research method, including specific ethical considerations, disciplinary history, and distinguishing features when compared to other methods.Advantages and disadvantages of the method, helping students evaluate and choose the right method for their research.A case study of the Method in Action, written by featured authors with expertise in that area.Study questions to help readers test and solidify their knowledge.Further reading suggestions.By the end of the book, students will have a sound understanding of the methods commonly used in book and publishing studies and will be able to confidently identify and select methods for their own research projects and dissertations.This book is an essential resource for advanced undergraduate and postgraduate students and researchers in book and publishing studies.

Establishing the unique opportunities and characteristics of doing research in publishing and book studies, this book demonstrates and evaluates the range of research methods that are available to students when conducting research within the field.Organized into three main parts, prefaced by a general introduction to the discipline, Research Methods in Publishing and Book Studies considers qualitative and quantitative methods and methods of data analysis in turn. Each chapter within these sections features:Details and logistics of the research method, including specific ethical considerations, disciplinary history, and distinguishing features when compared to other methods.Advantages and disadvantages of the method, helping students evaluate and choose the right method for their research.A case study of the Method in Action, written by featured authors with expertise in that area.Study questions to help readers test and solidify their knowledge.Further reading suggestions.By the end of the book, students will have a sound understanding of the methods commonly used in book and publishing studies and will be able to confidently identify and select methods for their own research projects and dissertations.This book is an essential resource for advanced undergraduate and postgraduate students and researchers in book and publishing studies.

Establishing the unique opportunities and characteristics of doing research in publishing and book studies, this book demonstrates and evaluates the range of research methods that are available to students when conducting research within the field.

Organized into three main parts, prefaced by a general introduction to the discipline, Research Methods in Publishing and Book Studies considers qualitative and quantitative methods and methods of data analysis in turn. Each chapter within these sections features:

Details and logistics of the research method, including specific ethical considerations, disciplinary history, and distinguishing features when compared to other methods. Advantages and disadvantages of the method, helping students evaluate and choose the right method for their research. A case study of the Method in Action, written by featured authors with expertise in that area. Study questions to help readers test and solidify their knowledge. Further reading suggestions.

By the end of the book, students will have a sound understanding of the methods commonly used in book and publishing studies and will be able to confidently identify and select methods for their own research projects and dissertations.

This book is an essential resource for advanced undergraduate and postgraduate students and researchers in book and publishing studies.

Establishing the unique opportunities and characteristics of doing research in publishing and book studies, this book demonstrates and evaluates the range of research methods that are available to students when conducting research within the field.

Organized into three main parts, prefaced by a general introduction to the discipline, Research Methods in Publishing and Book Studies considers qualitative and quantitative methods and methods of data analysis in turn. Each chapter within these sections features:

Details and logistics of the research method, including specific ethical considerations, disciplinary history, and distinguishing features when compared to other methods. Advantages and disadvantages of the method, helping students evaluate and choose the right method for their research. A case study of the Method in Action, written by featured authors with expertise in that area. Study questions to help readers test and solidify their knowledge. Further reading suggestions.

By the end of the book, students will have a sound understanding of the methods commonly used in book and publishing studies and will be able to confidently identify and select methods for their own research projects and dissertations.

This book is an essential resource for advanced undergraduate and postgraduate students and researchers in book and publishing studies.

Entrepreneurship underpins many roles within the publishing industry, from freelancing to bookselling. Entrepreneurs are shaped by the contexts in which their entrepreneurship is situated (social, political, economic, and national). Additionally, entrepreneurship is integral to occupational identity for book publishing entrepreneurs. This Element examines entrepreneurship through the lens of identity and narrative based on interview data with book publishing entrepreneurs in the US Book publishing entrepreneurship narratives of independence, culture over commerce, accidental profession, place, risk, (in)stability, busyness, and freedom are examined in this Element.

Entrepreneurship underpins many roles within the publishing industry, from freelancing to bookselling. Entrepreneurs are shaped by the contexts in which their entrepreneurship is situated (social, political, economic, and national). Additionally, entrepreneurship is integral to occupational identity for book publishing entrepreneurs. This Element examines entrepreneurship through the lens of identity and narrative based on interview data with book publishing entrepreneurs in the US Book publishing entrepreneurship narratives of independence, culture over commerce, accidental profession, place, risk, (in)stability, busyness, and freedom are examined in this Element.

Entrepreneurship underpins many roles within the publishing industry, from freelancing to bookselling. Entrepreneurs are shaped by the contexts in which their entrepreneurship is situated (social, political, economic, and national). Additionally, entrepreneurship is integral to occupational identity for book publishing entrepreneurs. This Element examines entrepreneurship through the lens of identity and narrative based on interview data with book publishing entrepreneurs in the US Book publishing entrepreneurship narratives of independence, culture over commerce, accidental profession, place, risk, (in)stability, busyness, and freedom are examined in this Element.