Radina Vucetic – författare

This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy.Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds.Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.

This book is a radical reappraisal of positivism as a major movement in philosophy, science and culture. In examining positivist movement and its contemporary impact, I had the following goals. First, to provide a more precise and systematic definition of the notion of positivism. Second, to describe positivism as a trend of thought concerned not only with the theory of knowledge and philosophy of science, but also with problems of ethics, social, and political philosophy, and show that its representatives usually thought that the problems of the latter cannot be solved without solving the former first. Third, to examine the development of positivism as a movement which preserves a certain tradition and hence possesses some coherence, although the forms of this movement changed in different historical circumstances: it was born in the eighteenth century during the Enlightenment, took the form of social positivism in the nineteenth century, was transformed at the turn of the twentieth century with the emergence of empirio-criticism, and became logical positivism (or logical empiricism) in the twentieth century. Fourth, to reveal the external and internal factors of this evolution. Fifth, to disclose the relation of positivism to other trends of philosophy. Sixth, to determine the influence the positive mind had not only upon philosophy, but upon other cultural phenomena, such as the natural and social sciences, law, politics, arts, religion, and everyday life.