Rafael Obregon - Böcker

This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programsMultinational editorial team and global contributorsCovers the history of the field as well as integrating and reconceptualising its diverse perspectives and approachesProvides a fully formed framework of understanding and identifies likely future developmentsFeatures a wealth of insights into the critical role of digital media in development communication and social change

International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programsOffers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about healthAdopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches

This book provides readers with a critical, conceptual and applied understanding of the role of communication and community engagement for disease outbreak preparedness and response.Until the WHO declared COVID-19 a pandemic on March 11, 2020, for several years public health authorities and influential voices in the international public health community have warned of a pandemic and therefore a need to strengthen governments and communities’ ability to prevent and respond to it effectively to minimize its impact on lives and economies. While investments have focused on clinical, diagnostic, and vaccine research, preventing and minimizing the impact of disease outbreaks requires a wider socio-ecological systems approach that places communities at the centre of the response. Such an approach is still rare in public health practice. One of the key lessons that the authors have learned, and on which they reflect in the chapters, is that technical inputswill be as effective as they are fully integrated within the broader architecture of disease outbreak preparedness and response. The ten chapters of this contributed volume are organized under three parts: a conceptual framework, case studies, and recommendations. Communication and Community Engagement in Disease Outbreaks is a timely and essential resource for public health managers, donors, implementers, organizations engaged in disease prevention and control and academics called on to support the response. These audiences should benefit from this approach as the book highlights dimensions that are often under-resourced.