Rajasekhara Mouly Potluri – författare

This book examines the transformative potential of integrating explainable artificial intelligence (XAI) and blockchain technology in modern supply chain management.It explores how these innovative technologies address pressing challenges such as data transparency, traceability, fraud prevention, and operational efficiency in complex global supply chains. With detailed analyses, case studies, and real-world applications, these chapters provide insights into leveraging XAI to demystify AI decision-making and blockchain, ensuring data security and decentralized accountability. Key topics include sustainable practices, smart contract automation, and human-centric approaches to enhancing trust and collaboration among stakeholders.This comprehensive volume serves as a valuable resource for academics, industry leaders, and policymakers seeking to harness cutting-edge technologies for building resilient and transparent supply chains.

This book presents selected chapters from the proceedings of the 15th Global Islamic Marketing Conference (October 2024), showcasing contemporary research that reflects the diversity, complexity, and dynamism of Islamic markets worldwide. Drawing on empirical studies from Turkey, Indonesia, Malaysia, Morocco, Jordan, Saudi Arabia, Afghanistan, South Asia, China, and India, the volume offers timely insights into how Muslim consumers, businesses, and institutions navigate rapidly changing economic, social, and technological landscapes. The chapters cover a wide spectrum of themes central to Islamic marketing and business. These include halal food purchase decisions, collaborative relationships in halal beef value chains, consumer reactions to global crises such as the war in Gaza, and generational perspectives on boycotts among Muslim youth. Several studies investigate pressing market issues, from counterfeit mobile phone purchases in Malaysia to service quality perceptions shaped by gender in Saudi Arabia, and from branding dynamics among Moroccan football audiences to the broader socio-economic contributions of the Minangkabau community. A strong emphasis is placed on contemporary challenges and opportunities in digital transformation. Contributions examine online reviews and booking intentions in tourism, the adoption of digital marketing in SMEs, and the rise of digital home-based businesses, particularly among women entrepreneurs. Additional chapters explore the intersection of technology, well-being, and society, including mobile phone addiction moderated by mindfulness, and the implications of artificial intelligence for sustainability, entrepreneurship, and the food and beverage manufacturing sector.This volume offers scholars, graduate students, policymakers, and consultants a rich and empirically grounded understanding of Islamic markets today. It provides both theoretical advancement and practical insights for those seeking to engage effectively with Muslim consumers, develop ethical and culturally aligned strategies, and better understand business practices across Islam-oriented regions.