A first of its kind, this book is a sincere attempt to consolidate developments in the area of business and corporate blogging. It presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.

A first of its kind, this book is a sincere attempt to consolidate developments in the area of business and corporate blogging. It presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.