In spite of the current wave of globalization, the majority of the world’s people remain poor, excluded from economic development. The aim of this book is to show that disadvantaged smallholders and other poor people can be included in modern integrated value chains, which are profitable for them, for the value chain leaders, and for all the other processors and traders involved. And, that this can be done without subsidy, without donor or government aid, and without appeal to ‘corporate social responsibility’; it is simple good business. Commercial and Inclusive Value Chains includes case studies on fifteen profitable and inclusive value chains from different countries in Western, Eastern and North Eastern Africa, and from India, Cambodia, Peru. The goods which they handle include food stuffs and other products that are transformed through a value chain. Each case includes a detailed ‘map’ of the value chain, showing how much value is added at each stage, as well as the results of surveys to assess the benefit to the small producers or other disadvantaged group who are members of the chains.This book is important reading for managers and consultants who work in value chain development, staff of NGOs and donor agencies, and researchers and post-graduate students in business schools and in departments of economics and development studies.
Commercial and Inclusive Value Chains includes case studies on fifteen profitable and inclusive value chains from different countries in Western, Eastern and North Eastern Africa, and from India, Cambodia, Peru.
A ROADMAP FOR TURNING BIG PROFITS IN SMALL MARKETSIn a world obsessed with rapid scaling, The Niche Code defies conventional wisdom and demonstrates that bigger isn’t always better. This groundbreaking book reveals that true business success lies not in mass appeal, but in deep specialization. It shows how many of today’s thriving businesses – from Mamaearth and boAt to Amazon and Tesla – owe their success to meticulously serving overlooked markets.Drawing on the author Rajeev Roy’s insightful conversations with founders, years of mentoring entrepreneurs and hands-on experience, The Niche Code offers a smarter blueprint for building enduring businesses. Packed with contemporary Indian and global case studies, it blends sharp insights with practical tools and shows how mastering a niche can lead to success. Learn to:• Identify untapped markets using proven frameworks. • Build branding, pricing and distribution strategies that invite cult-like customer loyalty. • Scale strategically without diluting your core values. • Leverage AI and digital platforms to reach niche audiences globally.Whether you’re a high-growth startup, a traditional company reinventing itself, or an aspiring entrepreneur, The Niche Code provides the roadmap to building indispensable brands that don’t just succeed – they dominate.
In spite of the current wave of globalization, the majority of the world’s people remain poor, excluded from economic development. The aim of this book is to show that disadvantaged smallholders and other poor people can be included in modern integrated value chains, which are profitable for them, for the value chain leaders, and for all the other processors and traders involved. And, that this can be done without subsidy, without donor or government aid, and without appeal to ‘corporate social responsibility’; it is simple good business. Commercial and Inclusive Value Chains includes case studies on fifteen profitable and inclusive value chains from different countries in Western, Eastern and North Eastern Africa, and from India, Cambodia, Peru. The goods which they handle include food stuffs and other products that are transformed through a value chain. Each case includes a detailed ‘map’ of the value chain, showing how much value is added at each stage, as well as the results of surveys to assess the benefit to the small producers or other disadvantaged group who are members of the chains.This book is important reading for managers and consultants who work in value chain development, staff of NGOs and donor agencies, and researchers and post-graduate students in business schools and in departments of economics and development studies.
Commercial and Inclusive Value Chains includes case studies on fifteen profitable and inclusive value chains from different countries in Western, Eastern and North Eastern Africa, and from India, Cambodia, Peru.
A ROADMAP FOR TURNING BIG PROFITS IN SMALL MARKETSIn a world obsessed with rapid scaling, The Niche Code defies conventional wisdom and demonstrates that bigger isn’t always better. This groundbreaking book reveals that true business success lies not in mass appeal, but in deep specialization. It shows how many of today’s thriving businesses – from Mamaearth and boAt to Amazon and Tesla – owe their success to meticulously serving overlooked markets.Drawing on the author Rajeev Roy’s insightful conversations with founders, years of mentoring entrepreneurs and hands-on experience, The Niche Code offers a smarter blueprint for building enduring businesses. Packed with contemporary Indian and global case studies, it blends sharp insights with practical tools and shows how mastering a niche can lead to success. Learn to:• Identify untapped markets using proven frameworks. • Build branding, pricing and distribution strategies that invite cult-like customer loyalty. • Scale strategically without diluting your core values. • Leverage AI and digital platforms to reach niche audiences globally.Whether you’re a high-growth startup, a traditional company reinventing itself, or an aspiring entrepreneur, The Niche Code provides the roadmap to building indispensable brands that don’t just succeed – they dominate.