Rajiv Divekar – författare

The pandemic wave of Covid 19 made many organizations in different sectors rethink their business strategy. The pandemic wave soon became an endemic and the organizations adapted themselves to the new ways of doing business. Endemic situation indicates that the Covid virus is here to stay but with limited impact. The book provides deeper research on how organizations adapted themselves to the post Covid situation and how they look at the future. The book covers studies from the areas of marketing, finance, human resource, operations, healthcare and education.

The pandemic wave of Covid 19 made many organizations in different sectors rethink their business strategy. The pandemic wave soon became an endemic and the organizations adapted themselves to the new ways of doing business. Endemic situation indicates that the Covid virus is here to stay but with limited impact. The book provides deeper research on how organizations adapted themselves to the post Covid situation and how they look at the future. The book covers studies from the areas of marketing, finance, human resource, operations, healthcare and education.

The COVID-19 pandemic dominated our lives since its outbreak in the year 2020. The whole economy was disrupted, and businesses and society had to adapt to the new normal. Since the last two years, the release of different vaccines and the vaccination drive have helped to contain the pandemic to quite an extent. It is believed that irrespective of the different doses of vaccination and its impact on the citizens, the virus is here to stay and will translate into an endemic. An endemic situation is where the COVID-19 virus will be confined to certain people and regions. The COVID-19 pandemic drastically impacted businesses, which had to move from a physical mode to an online mode and hybrid mode. While several steps were taken to contain the pandemic, its lasting effect made organizations and society rethink the future. Organizations have moved from offline to hybrid mode and now work from home. The propositions in sales have changed from price to consumer well-being and convenience. Consumers have become health conscious. Healthcare has become a necessity, and healthcare companies are taking different steps to penetrate the market with immunity boosters. Education is now offered extensively through digital media and has become another alternative. The conference theme, “Pandemic to Endemic: Propositions for the Future,” aims to identify the initiatives businesses and society will adopt for their sustained growth and development. The book provides research insights on how organizations should deal with endemic situations in different business areas. This book includes research in finance, marketing, human resources, healthcare, economics, education, and general management, such as leadership and decision□making.

The COVID-19 pandemic dominated our lives since its outbreak in the year 2020. The whole economy was disrupted, and businesses and society had to adapt to the new normal. Since the last two years, the release of different vaccines and the vaccination drive have helped to contain the pandemic to quite an extent. It is believed that irrespective of the different doses of vaccination and its impact on the citizens, the virus is here to stay and will translate into an endemic. An endemic situation is where the COVID-19 virus will be confined to certain people and regions. The COVID-19 pandemic drastically impacted businesses, which had to move from a physical mode to an online mode and hybrid mode. While several steps were taken to contain the pandemic, its lasting effect made organizations and society rethink the future. Organizations have moved from offline to hybrid mode and now work from home. The propositions in sales have changed from price to consumer well-being and convenience. Consumers have become health conscious. Healthcare has become a necessity, and healthcare companies are taking different steps to penetrate the market with immunity boosters. Education is now offered extensively through digital media and has become another alternative. The conference theme, “Pandemic to Endemic: Propositions for the Future,” aims to identify the initiatives businesses and society will adopt for their sustained growth and development. The book provides research insights on how organizations should deal with endemic situations in different business areas. This book includes research in finance, marketing, human resources, healthcare, economics, education, and general management, such as leadership and decision□making.

Organized on 13th–15th December 2023, The 14th Annual International Research Conference of the Symbiosis Institute of Management Studies, (SIMSARC 2023) is based on the theme “Securing the Future through Sustainability, Health, Education and Technology”. It focuses on the need for a holistic approach to address the present challenges of the world while envisioning a resilient and prosperous tomorrow. It discusses the interconnections between Sustainability, Health, Education and Technology in fostering long-term well-being and addresses challenges and future opportunities.

Organized on 13th–15th December 2023, The 14th Annual International Research Conference of the Symbiosis Institute of Management Studies, (SIMSARC 2023) is based on the theme “Securing the Future through Sustainability, Health, Education and Technology”. It focuses on the need for a holistic approach to address the present challenges of the world while envisioning a resilient and prosperous tomorrow. It discusses the interconnections between Sustainability, Health, Education and Technology in fostering long-term well-being and addresses challenges and future opportunities.

This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on. Focus is on presenting strong research results backed by statistical analysis using different tools. There are managerial solutions to the problems being faced by businesses and firms. The presentations would throw great insights on how businesses have coped during pandemic times in a developing economy like India.