Ralph D. Barney – författare

Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.

Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.

This special issue shows that "old ethics" don''t always provide ready answers to problems raised by new technology. Exploring the perplexing topic of ethics in new media, this special issue: *examines the ethics of the highly controversial 1998 Cincinnati Enquirer exposé of Chiquita Brands International; *reports on a pilot project involving online journalists and online journalism graduate students; *investigates the extent to which e-mail and listservs are--and could be--effective fora for journalists interested in exploring matters of ethics; and *provides a useful annotated webliography of information resources.

This special issue shows that "old ethics" don''t always provide ready answers to problems raised by new technology. Exploring the perplexing topic of ethics in new media, this special issue: *examines the ethics of the highly controversial 1998 Cincinnati Enquirer exposé of Chiquita Brands International; *reports on a pilot project involving online journalists and online journalism graduate students; *investigates the extent to which e-mail and listservs are--and could be--effective fora for journalists interested in exploring matters of ethics; and *provides a useful annotated webliography of information resources.

Revisiting the topic of ethics codes in the media, this special issue begins by tracing the first 50 years of code writing and code enforcement experiences of the Public Relations Society of America (PRSA). The second article shows how the 2000 Member Code of Ethics assumes professional standing for PRSA members, emphasizes public relations'' advocacy role, and stresses education rather than enforcement as the key to improving industry standards. Next, this special issue traces the evolution of the Israel Broadcasting Authority''s (IBA) code of ethics through five permutations between 1972 and 1998 and analyzes how journalistic codes of ethics in the United States wrestle with the matter of leaks. The Cases and Commentaries section explores the ethical ramifications of a public relations practitioner''s decision about presenting a false front group of grassroots image as a part of a public relations campaign. Finally, two book reviews stimulate further thought about entertainment media ethics and ethics in cyberspace.