Rama Gheerawo – författare

The old, top-down approach to leadership doesn't work any more. What we need is a more flexible, creative approach – one that empowers people to do their best work, rather than tells them to do so.In Creative Leadership, Rama Gheerawo applies the mind of a design expert to the twenty-first-century organisation. In particular, his book shows how success in the future will increasingly be dependent on a mastery of three basic principles: creativity, clarity and empathy. Drawing on his own experience in leading over 100 design projects with government, business and the third sector, it sets out a blueprint for engagement and success that applies to everything from small enterprises, to large multinationals.'This book is essential for anyone looking for more empathetic, creative, and resilient forms of leadership' Caroline Casey, Co Founder, The Valuable 500

The changing realities of our time - especially the unprecedented situation in 2020 - calls for leadership that moves beyond outdated models or frameworks that are driven by the tired rhetoric of management, business or patriarchal notions of commandment. There is a need for new forms of leadership that are more empathetic and expansive, conversational and communal, and above all, creative. This informative and accessible book examines whether designers can actually be leaders and, if so, whether they can be better leaders because of their creative capability. It then examines how the tools of design, particularly in its most human-centred and collaborative form, might actually hold the key for the next generation of leadership.Creative leadership is based on three values that give everyone leadership potential: creativity, clarity and empathy. Creativity is a universal ability to develop solutions that positively impact ourselves and others; empathy is the hallmark of a 21st century leader; and clarity is the missing link in aligning vision, direction, and communication. Whilst the term 'Creative Leadership' has existed on the sidelines for decades, the articulation of it in this book is unique. The ideas grew from the author's experience in leading over 100 design projects with government, business and the third sector - from small, medium enterprises, to large multinationals. They have been tested out internationally through workshops and research conducted with individuals and organisations.

Socially inclusive approaches are an increasingly important part of twenty-first century design. Inclusive design was first defined by the Helen Hamlyn Centre for Design in 1994 and enshrines a people centred approach at the heart of its practice, accounting for all aspects of human diversity. It encourages designers to ensure that their ideas include the widest number of people in their work and carries an increasingly important message to today's innovators. Most of us are excluded in some way by mainstream design, typically by age and ability, but also by gender, race, geography, or economics. This book clearly and engagingly tells how inclusive design has grown from its inception to become a global idea, examining the characters, milestones, decisions and challenges along the way. As the world grows a social conscience and sees the need to be abjectly more inclusive, the author sets out the aspirations and the capabilities of inclusive design, as well as its application by governments, companies, individuals and the public sector today.It discusses how inclusive design can and should be linked to sustainable practice, questions who is excluded and why, sets out common misconceptions regarding inclusivity and explains how to engage with people in meaningful, respectful and valuable ways. The book also demonstrates that design can have impact beyond the simple focus on aesthetic practice and function - a common misconception about design over the decades. It includes a wide range of international case studies which illustrate innovative methods, successes and failures in inclusive design, and concludes with a section which offers practical advice on how to be an inclusive designer.