Ravindra Kumar Vemula – författare

Communication for Development and Social Change introduces readers to the foundational concepts of development communication including key theories and models that shape diverse perspectives. It provides a robustframework for understanding and applying the theoretical, practical and creative skills essential to the study of development communication.

The book enhances understanding of development processes, focusing on their role in driving social change, public development programmes and advocacy efforts. It explores interactive approaches to working with communities, creating tailored messages and utilising various communication channels to foster positive behaviours and sustain individual, community and societal change. Additionally, it highlights the importance of communication in promoting social and behavioural transformation, with a particular focus on its application in health, social and other development fields.

This book serves as an ideal textbook for students and researchers in communication for development, journalism and mass communication, sociology, development studies, public health and women and gender studies. It is also an invaluable resource for professionals in media, government, NGOs and the advertising sector. With its comprehensive approach, the book is well suited for adoption as a textbook in South Asia, North America and parts of Africa, where communication for development is a key area of study at graduate and postgraduate levels.

Communication for Development and Social Change introduces readers to the foundational concepts of development communication including key theories and models that shape diverse perspectives. It provides a robustframework for understanding and applying the theoretical, practical and creative skills essential to the study of development communication.

The book enhances understanding of development processes, focusing on their role in driving social change, public development programmes and advocacy efforts. It explores interactive approaches to working with communities, creating tailored messages and utilising various communication channels to foster positive behaviours and sustain individual, community and societal change. Additionally, it highlights the importance of communication in promoting social and behavioural transformation, with a particular focus on its application in health, social and other development fields.

This book serves as an ideal textbook for students and researchers in communication for development, journalism and mass communication, sociology, development studies, public health and women and gender studies. It is also an invaluable resource for professionals in media, government, NGOs and the advertising sector. With its comprehensive approach, the book is well suited for adoption as a textbook in South Asia, North America and parts of Africa, where communication for development is a key area of study at graduate and postgraduate levels.

Over the past few years, ever since the advent of HIV and AIDS, there has been increasing discussion of the concept of sexual health. This upsurge is especially noticeable not only in the field of health education and promotion but also in academic sources. The recent discourse on sexual health is paralleled by an upsurge in the debate on sexual rights.

This book examines the social construction of sexual health in India through an analysis of HIV and AIDS messages. The broad objective of the chapters is to trace the growth and evolution of the concept of sexual health from a health communication perspective and to understand the role of the state in determining its form and structure. The methodology used includes comparative analysis of HIV and AIDS policies, document analysis on HIV and AIDS, poster and short films analysis, in depth and open-ended Interviews and case studies. The book shows that Sexual Health is constructed in various modes in India. The models that are elaborated are the Medical model that constructs HIV scientifically and in terms of a compromised immune system; the Epidemic model that identifies risk behaviours and transmission routes and the Moralistic model. Social constructions of AIDS as plague or punishment against society are advanced by moralists who equate HIV with taboo social and sexual behaviour and the political constructions highlights public health in the face of obstacles to treatment and the delivery of services to people living with HIV.

Bringing together current research and discussions on the three areas of policy, practices and theoretical perspectives related to the use and social construction of sexual health through HIV and AIDS communication approaches with specific reference to India, this book will be of interest to academics in the field of health communication, HIV and AIDS, and South Asian Studies.

Over the past few years, ever since the advent of HIV and AIDS, there has been increasing discussion of the concept of sexual health. This upsurge is especially noticeable not only in the field of health education and promotion but also in academic sources. The recent discourse on sexual health is paralleled by an upsurge in the debate on sexual rights.

This book examines the social construction of sexual health in India through an analysis of HIV and AIDS messages. The broad objective of the chapters is to trace the growth and evolution of the concept of sexual health from a health communication perspective and to understand the role of the state in determining its form and structure. The methodology used includes comparative analysis of HIV and AIDS policies, document analysis on HIV and AIDS, poster and short films analysis, in depth and open-ended Interviews and case studies. The book shows that Sexual Health is constructed in various modes in India. The models that are elaborated are the Medical model that constructs HIV scientifically and in terms of a compromised immune system; the Epidemic model that identifies risk behaviours and transmission routes and the Moralistic model. Social constructions of AIDS as plague or punishment against society are advanced by moralists who equate HIV with taboo social and sexual behaviour and the political constructions highlights public health in the face of obstacles to treatment and the delivery of services to people living with HIV.

Bringing together current research and discussions on the three areas of policy, practices and theoretical perspectives related to the use and social construction of sexual health through HIV and AIDS communication approaches with specific reference to India, this book will be of interest to academics in the field of health communication, HIV and AIDS, and South Asian Studies.