Del 5 - Cultural Management and Cultural Policy Education
Museums go International
New strategies, new business models
Häftad, Engelska, 2019
447 kr
Skickas inom 5-8 vardagar
This book is based on a multiple correspondence analysis of a database populated by the results of a survey conducted by the author on international museums. The study reveals that museums fall into four categories regarding their internationalization strategies and can have two complementary international strategies