Recep Yılmaz – författare
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18 produkter
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Av Nurdan Öncel Taşkıran, Recep Yılmaz
Inbunden, 2015
4513 kr
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Handbook of Research on Effective Advertising Strategies in the Social Media Age
Av Recep Yilmaz, Nurdan Oncel Taskiran
E-bok, 2015
3977 kr
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Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising …
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Av Recep Yilmaz, Nurdan Oncel Taskiran
E-bok, 2015
5622 kr
Lägg i varukorg
Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising …
Narrative Advertising Models and Conceptualization in the Digital Age
Av Recep Ylmaz, Recep Yılmaz m. fl.
Inbunden, 2017
2767 kr
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Narrative Advertising Models and Conceptualization in the Digital Age
Av Recep Yilmaz
E-bok, 2017
2417 kr
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The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source …
Narrative Advertising Models and Conceptualization in the Digital Age
Av Recep Yilmaz
E-bok, 2017
2417 kr
Lägg i varukorg
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source …
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Av Recep Yılmaz, M. Nur Erdem m. fl.
Inbunden, 2018
3209 kr
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Handbook of Research on Transmedia Storytelling and Narrative Strategies
Av Filiz Resuloglu, M. Nur Erdem m. fl.
E-bok, 2018
2836 kr
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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic …
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Av Filiz Resuloglu, M. Nur Erdem m. fl.
E-bok, 2018
2836 kr
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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic …
Handbook of Research on Narrative Advertising
Av Recep Yilmaz
E-bok, 2019
3356 kr
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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and …
Handbook of Research on Narrative Interactions
Av Recep Yilmaz
E-bok, 2021
3373 kr
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Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed …
Developing Narrative Advertising and Marketing Discourse in the AI Era
Av Recep Yılmaz
Inbunden, 2026
3204 kr
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