Inbunden, Engelska, 2012
2 290 kr
Skickas inom 5-8 vardagar
Ricardo Colomo-Palacios – författare
Visar alla böcker från författaren Ricardo Colomo-Palacios. Handla med fri frakt och snabb leverans.
7 produkter
7 produkter
- Inbunden, Engelska, 2012
2 290 kr
Skickas inom 5-8 vardagar
- Inbunden, Engelska, 2014
2 810 kr
Skickas inom 5-8 vardagar
- Inbunden, Engelska, 2011
2 420 kr
Skickas inom 5-8 vardagar
Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields. Providing a forum for the exchange of research ideas and practices, this book is a reference convergence point for professionals, managers, and researchers in the CRM field together with IT professionals. It also aims to explore the opportunities and challenges confronting organizations in the light of customers in Web 2.0 by using new technologies, including semantic technologies (Web 3.0). - Del 484 - Studies in Computational Intelligence
Electronic Business and Marketing
New Trends on its Process and Applications
Inbunden, Engelska, 20131 118 kr
Skickas inom 10-15 vardagar
Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students. - E-bokPDF, Engelska, 2013
1 455 kr
Läs direkt efter köp
Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function.
This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.
- Del 484 - Studies in Computational Intelligence
Electronic Business and Marketing
New Trends on its Process and Applications
Häftad, Engelska, 20151 118 kr
Skickas inom 10-15 vardagar
Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.
