Richard A. Gershon - Böcker
2 103 kr
Skickas inom 10-15 vardagar
561 kr
Skickas inom 10-15 vardagar
1 358 kr
Skickas inom 10-15 vardagar
425 kr
Skickas inom 10-15 vardagar
561 kr
Skickas inom 10-15 vardagar
Digital Media and Innovation
Management and Design Strategies in Communication
2 103 kr
Skickas inom 10-15 vardagar
697 kr
Skickas inom 10-15 vardagar
1 714 kr
Skickas inom 3-6 vardagar
Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
1 987 kr
Skickas inom 7-10 vardagar