Richard Blundel – författare
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5 produkter
5 produkter
1 186 kr
Skickas inom 7-10 vardagar
Effective Organisational Communication gives students from all backgrounds the tools to communicate both within and between organisations of all kinds. Its two-part structure enables readers to explore important theoretical perspectives and key communication challenges, while also helping them to develop their own communication skills – such as listening, writing and speaking – in order to achieve specific aims and to engage with different audiences. This combination makes it the perfect resource for anyone who wants to improve their ability to work effectively with others.
This heavily revised fourth edition reflects the rapidly changing world of organisational communication, with a special focus on social media and recent developments in advertising, PR and social marketing.
Features to aid learning include:
Real-world case studies, from organisations of all kinds, that bring the topics alive. ‘Face to face’ case studies to connect concepts and issues with typical everyday communication challenges found at university and work. Up to the minute coverage of international and inter-cultural communication and emerging technologies. Web links providing a starting point for research and further study on key issues in each chapter.
742 kr
Skickas inom 5-8 vardagar
Exploring Entrepreneurship combines practical relevance with critical reflection in its broad and varied approach to entrepreneurship.This 4th edition:• Includes practical activities and case studies to help you gain essential skills and understand the challenges involved in creating a new business venture• Covers theoretical concepts and the latest research findings to develop a deeper understanding of entrepreneurship • Examines contrasting critical and historical perspectives on entrepreneurship and encourages debate • Features a strong focus on the United Nations Sustainable Development Goals (SDGs)Essential reading for students taking modules in Entrepreneurship, New Venture Creation or Small Business at undergraduate and postgraduate level.
1 692 kr
Skickas inom 5-8 vardagar
Exploring Entrepreneurship combines practical relevance with critical reflection in its broad and varied approach to entrepreneurship.This 4th edition:• Includes practical activities and case studies to help you gain essential skills and understand the challenges involved in creating a new business venture• Covers theoretical concepts and the latest research findings to develop a deeper understanding of entrepreneurship • Examines contrasting critical and historical perspectives on entrepreneurship and encourages debate • Features a strong focus on the United Nations Sustainable Development Goals (SDGs)Essential reading for students taking modules in Entrepreneurship, New Venture Creation or Small Business at undergraduate and postgraduate level.
1 070 kr
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives. The expanded third edition of Exploring Entrepreneurship includes: • Additional coverage of entrepreneurship and the United Nations Sustainable Development Goals (SDGs), corporate entrepreneurship, variety and diversity in entrepreneurship, and entrepreneurial approaches to the delivery of public services • New and updated Case Studies that tackle cutting-edge practical issues • New and updated Researcher Profiles from leading international scholars • Enhanced Recommended Reading sections in each chapter with concise introductions to the latest research findings Essential online resources for students, including selected SAGE journal articles, pre-reading suggestions, self-assessment questions and revision tips, plus a range of lecturer resources, are available. Suitable reading for students taking modules in Entrepreneurship or Small Business Management at upper undergraduate and postgraduate levels.
Del 2 - Contemporary Issues in Entrepreneurship Research
Social and Sustainable Enterprise
Changing the Nature of Business
Inbunden, Engelska, 2012
1 276 kr
Skickas inom 5-8 vardagar
With current environmental, social and financial challenges facing society and the economy, there has been a rapid growth in interest in the role of social and sustainable enterprise. Accordingly, as government, industry and communities seek to find alternative ways to deliver product and services, this volume seeks to draw together contemporary entrepreneurial research which addresses current social and environmental issues, such as: social and community enterprise and entrepreneurship, including the tension between maintaining core social aims and continuing to prosper in a highly competitive and turbulent marketplace. Sustainable entrepreneurship and environmental impacts of enterprise, for example the pursuit of environmentally-responsible opportunities by mainstream enterprises, the creation of self-consciously 'eco-preneurial' ventures and more radical models that challenge prevailing assumptions about enterprise and growth; and ethics, enterprise and social responsibility, including the growth of ethical markets and the opportunities they create, such as providing services for disadvantaged groups or facilitating markets in fairly-traded goods and services.