Richard C. Geibel - Böcker

This book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany).

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.

The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.

This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA).

This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA). It discusses the challenges and opportunities of digital transformation in various industries and introduces advanced research and solutions from both academic and professional perspectives. The topics covered include digitalization in health care, legal systems, corporate responsibility, e-commerce, digital entrepreneurship, and digital transformation in education, with a significant focus on social commerce—encompassing live shopping as a fusion of social media and e-commerce. A dedicated chapter examines and describes the interaction between digitalization and sustainability. The growing influence of artificial intelligence in the financial sector is discussed. Moreover, it investigates the influence of digitalization on the education sector and the labor market.The book focuses on the special opportunities presented by digitalization and describes how the resulting new potential can be translated into tangible benefits. It is an interesting read for researchers and professionals interested in digital management as one of the most important developments of recent times.

This book presents selected contributions from the Fourth International Scientific-Practical Conference (ISPC 2024), held on October 10–11, 2024, organized by IU International University, East European University, Adelphi University, and the E-Commerce Institute, with contributions from Asia, Africa, Europe, and the USA. It discusses the challenges and opportunities of digital transformation and AI in different industries and introduces advanced research and solutions from both academic and professional perspectives. The topics covered include artificial intelligence, digitalization in healthcare, legal systems, corporate responsibility, e-commerce, digital entrepreneurship, and digital transformation in education. One key topic is social commerce, including live shopping, as a blend of social media and e-commerce. The interaction between digitalization and sustainability is also explored. The growing influence of artificial intelligence in the financial sector is examined as well. Additionally, investigations into the impact of digitalization on the education sector and the labor market are included. All studies focus on the unique opportunities presented by digitalization and describe how these new potentials can be translated into concrete benefits. The book is an engaging read for researchers and professionals interested in digital management, one of the most significant developments of recent times.

This book presents selected contributions of the 5th International Scientific-Practical Conference (ISCP 2025) held in New York on September 25–26, 2025. This conference is organized by IU International University, East European University, Adelphi University and ECommerce Institute with contributions from Asia, Africa, Europe, and USA.It discusses the challenges and chances of digital transformation for a fast-changing world in different industries and introduces advanced research and solutions from both academic and professional’s aspects. The topics covered include artificial intelligence, digitalization in health care, in legal systems, corporate responsibility, e-commerce, digital entrepreneurship, and digital transformation in education. An important topic is social commerce, including live shopping, as a combination of social media and e-commerce. The interaction between digitalization and sustainability is also examined and described in an article. The growing influence of artificial intelligence in the financial sector will also be discussed. Furthermore, investigations into the influence of digitalization on the education sector and the labor market are carried out.All studies focus on the special opportunities offered by digitalization and describe how the resulting new potential can be translated into concrete benefits. The book is an interesting read for researchers and professionals interested in digital management as of the most important developments of recent times.

Das essential zeigt, wie digitale Innovationen, Customer Centricity, Skaleneffekte und Data Driven Marketing zu nachhaltigen Kundenbeziehungen und Wettbewerbsvorteilen im E-Commerce führen.